Buch, Englisch, 504 Seiten, Format (B × H): 180 mm x 257 mm, Gewicht: 1021 g
Reihe: Routledge Companions in Marketing, Advertising and Communication
Buch, Englisch, 504 Seiten, Format (B × H): 180 mm x 257 mm, Gewicht: 1021 g
Reihe: Routledge Companions in Marketing, Advertising and Communication
ISBN: 978-0-415-62592-0
Verlag: Taylor & Francis
Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction Part I: New Paradigms and Philosophical Insights 1.New Philosophical Paradigms in Marketing 2. Toward a New Marketing Paradigm 3. Utopia Marketing 4. The New Marketing Myopia 5. Restoring Justice 6. Value Balanced Marketing 7. Process-Based Marketing Management 8. The Future of Marketing Theory Part II: Contributions from other Scientific Fields 9. Biomarketing: An Emerging Paradigm Linking Neuroscience, Endocrinology and Genetics to Buyer-Seller Behaviour 10. Neurophilosophy 11. Autobiographic and Semantic Memories and Branding 12. Neural Correlates of the Emotional and Symbolic Content of Brands: A Neuro-Imaging Study 13. Using Artificial Neural Networks to Analyze fMRI data 14. Development of Eye-Tracking Research and Marketing Part III: Scholarly Reconnecting with Consumers and Markets 15. CLV 16. Unconventional Marketing: From Guerilla to Consumer Made 17. Social Media 18. Brand Engagement 19. The Future of Pricing and Digital Markets 20. Liquid Media 21. Computer-Human Interaction 22. The Slogan Validator: The Application of Human-Computer Interface Part IV: New Technologies Changing the Face of Marketing 23. Internet Technology and Branding 24. The Future Role of Intelligent Virtual Agents (IVAs) 25. Sixth Sense and Fingertip Technologies Part V: New Methodological Insights in Scholarly Research in the Field 26. Memetics 27. Confirmatory Tetrad Analysis 28. Agent Based Modelling 29. Genetic, Memetic and Electromagnetic Algorithms: Applications in Marketing 30. Futures Research Methodologies for Marketing