Strategic Management of Market Niches

A Model Framework
1. Auflage 2018
ISBN: 978-3-658-20363-4
Verlag: Springer

Buch, Englisch, 231 Seiten, Book, Format (B × H): 148 mm x 210 mm, Gewicht: 3202 g

Reihe: Schriften zur Unternehmensentwicklung

Gorazd Ocvirk creates a comprehensive model for the strategic management of market niches, and provides a framework for the construction of a strategic management theory of market niches. Based on the current state of research on the niche topic within, strategic management has many niche typologies but no clear common methodological and theoretical framework on which to lean on. This model has remained absent from the market niche research in the field of strategic management and has led to a state of conceptual ambiguity of the field.

Zielgruppe

Research

Autoren/Hrsg.

Ocvirk, Gorazd

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Organisationstheorie, Organisationssoziologie, Organisationspsychologie

Inhaltsverzeichnis

Fundamentals of Niche Research.- Theoretical Pillar of the Niche Model Framework.- Market Niche Model Framework for Strategic Management.

Über Autor(innen)

Dr. Gorazd Ocvirk is director of a global acting consultant company.