Public Relations and Communications

From Theory to Practice
1. Auflage 2023
ISBN: 978-1-032-18290-2
Verlag: Routledge

Buch, Englisch, 238 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 501 g

This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry.

The book takes the reader on a journey from the theory and origins of PR, through to the structure of the PR profession and the more practical elements of how PR is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how organisations communicate. Featuring example cases from around the world, each chapter includes discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies.

This book is ideal for undergraduate PR modules, particularly those with experiential and/or blended learning pedagogical approaches. It will also be useful to those in business seeking to gain a deeper understanding of communications.

Situational Judgement Tests and sample press releases, presented as online resources, also accompany the book. Please visit www.routledge.com/9781032170435.

Zielgruppe

Postgraduate, Professional Practice & Development, and Undergraduate Core

Autoren/Hrsg.

O'Donnell, Aoife

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften

Inhaltsverzeichnis

1. The History of Public Relations 2. The Theory of PR 3. Ethics 4. Public Relations and Related Disciplines 5. Corporate Communications 6. Sustainable Public Relations 7. Crisis Communications 8. PR for Business 9. Public Affairs and Political Communications 10. The Roles of PR Practitioners 11. Developing a PR Strategy 12. Content Creation 13. Pitching for Business 14. Media Relations 15. The Post Truth Era

Über Autor(innen)

Aoife O'Donnell has been working in communications in Dublin, Ireland for over 25 years. She lectures in public relations on both undergraduate and post graduate programmes and holds a masters in education and training.