Ollerton Using Creativity and Data in Marketing

Unlocking Creative Value with Insight and Imagination
1. Auflage 2025
ISBN: 978-1-3986-1926-5
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 200 Seiten, Web PDF

How can marketing leaders leverage data and creativity to deliver measurable business results?

Using Creativity and Data in Marketing provides proven strategic models and expert insights to help blend quantitative data with innovative thinking. This essential guide equips professionals to lead with confidence, turning complex analytics into impactful campaigns that deliver ROI and competitive advantage. Featuring interviews with global marketing leaders from L'Oreal, Kenvue, Brompton Bikes and Bose, the book offers exclusive data-led, decision-making frameworks grounded in real-world success.

You'll learn how to:

- Access expert interviews revealing actionable leadership lessons
- Master strategic tools to translate data into creative breakthroughs
- Understand governance and financial impact of data-driven marketing
- Anticipate industry trends with informed, big-picture thinking
- Drive measurable ROI through data-informed, innovative campaigns

Designed for senior marketers and executives, this book empowers you to lead marketing transformation with authority and clarity, ensuring every decision delivers tangible results.

Themes include: strategic models, expert interviews, ROI, data-led decision making, leadership, financial impact, industry trends

Autoren/Hrsg.

Ollerton, Tom

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Werbung
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management

Inhaltsverzeichnis

Chapter - 01: Data Demystified Chapter - 02: From Analog to Algorithms Chapter - 03: Evolving Data Strategies Chapter - 04: The Power Couple: Data & Creativity Chapter - 05: Mindset Mastery: Data Meets Creativity - Part 1 Chapter - 06: Mindset Mastery: Data Meets Creativity - Part 2 Chapter - 07: Assembling the Dream Team Chapter - 08: Turning Data into Inspiration Chapter - 09: Briefs Build on Insight Chapter - 10: Implementing the Process: From Dashboards to Decisions Chapter - 11: Future-Proofing Your Marketing Strategy

Über Autor(innen)

Ollerton, Tom
Tom Ollerton is the founder of Automated Creative, the creative effectiveness platform who have optimised over 6 billion impressions globally for companies such as MARS, P&G, Diageo and McDonalds. Based in London, UK, he is the host of the Shiny New Object podcast and Advertisers Watching Ads series. He has appeared at MAD//Fest for the last 3 years and was a Juror for the World Federation of Advertisers Marketer of the Year Award 2023. He has spoken at conferences such as Performance Marketing World Unlocked, AdWeek and Social Media Week and is a popular podcast guest.

Tom Ollerton is the founder of Automated Creative, a creative effectiveness platform with the ambition to combine AI with human creativity to make better ads. Automated Creative team have generated and optimised ads for global clients such as McDonald's, Jack Daniels, Bose, MARS, Lipton and P&G. Based in London, UK, he is the host of the Shiny New Object podcast, which interviews industry leaders about the future of data driven marketing. A regular speaker at industry events and podcasts as well as serving as a juror for the World Federation of Advertisers' Marketer of the Year Award.