Oppenheimer Toy Monster

The Big, Bad World of Mattel
1. Auflage 2009
ISBN: 978-0-470-48022-9
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 256 Seiten, E-Book

An eye-popping, unauthorized expos? of the House of Barbie
From Boise to Beijing, Mattel's toys dominate the universe. Itsno-fun-and-games marketing muscle reaches some 140 countries, andits iconic products have been a part of our culture forgenerations. Now, in this intriguing and entertaining expos?,New York Times bestselling author Jerry Oppenheimer placesthe world's largest toy company under a journalistic microscope,uncovering the dark side of toy land, and exploring Mattel'soddball corporate culture and eccentric, often bizarre, cast ofcharacters.
Based on exclusive interviews and an exhaustive review of publicand private records, Toy Monster exposes Mattel'stake-no-prisoners, shark-infested corporate style. Throughout thisscrupulously reported, unauthorized portrait, you'll discover howdangerous toys are actually nothing new to Mattel, and why itsfearsomely litigious approach within the brutal toy business hashelped their products dominate potential rivals such as Bratz.
* Introduces you to the larger-than-life personalities that haveshaped Mattel's eccentric world
* Offers an inside look- from an experienced author-at thescandals that have been a part of this iconic company
* Jerry Oppenheimer is also the author of Madoff with theMoney, an in-depth look at Bernie Madoff the man and hisbillion dollar scam
Engaging and accessible, Toy Monster shows you whytoday's toy business isn't always fun and games.

Autoren/Hrsg.

Oppenheimer, Jerry

Inhaltsverzeichnis

Part One: The Barbie War and the Handler-Ryan Era.
Chapter 1: Barbie's Untold Heritage.
Chapter 2: A Shocking Cover-up.
Chapter 3: From Weapons of Mass Destruction to Barbie, and theKnocking Off of a German Doll.
Chapter 4: Putting the "Matt" in Mattel, and How theToymaker Became a Hotbed of Aggressive Hotheads.
Chapter 5: Real-Life Barbie Dolls.
Chapter 6: Horrific Scandal, Controversy and Indictments.
Chapter 7: A Civil War and a Hollywood Romance.
Chapter 8: A Bloody Tragic Ending.
Part Two: A Drama Princess and the Barad Era.
Chapter 9: "Miss Italian America".
Chapter 10: From "He-Man" to Home Depot.
Chapter 11: A Fearsome and Firing Diva and the GreatWhistleblower Debacle.
Chapter 12: The Princess Diana Fiasco, Praying for Success, andDemi Plays Barad.
Chapter 13: Another Whistleblower in the Ranks, Toyland'sWorst Acquisition and the End of a Reign.
Part Three: Toy Terror, the Bratz Attack, and the EckertEra.
Chapter 14: The Processed Cheese Savior.
Chapter 15: Barbie's Aging, Eckert's Making Excuses, and theBratz Pack Is Booming.
Chapter 16: Toy Terror 2007.
Chapter 17: An Outrageous Apology.
Chapter 18: "Like Something Out of TheExorcist".
Chapter 19: Keep It Out of the News!
Chapter 20: Don't Diss Barbie, and the Toy Trial of the Century- Bratz vs. Barbie.
Author's Notes on Sources.
Selected Bibliography.
Acknowledgments.
Index.

Über Autor(innen)

JERRY OPPENHEIMER has written eight biographies of major American icons, from Martha Stewart and Barbara Walters to the Clintons and Kennedys, and has worked in all facets of journalism, from national investigative reporting in Washington, D.C., to producing TV news and documentaries. He's quoted in magazines such as Vanity Fair, and is a frequent guest on national TV interview and syndicated magazine shows, including Good Morning America, Entertainment Tonight, Extra, Anderson Cooper 360, Nancy Grace, BBC News, Fox News, and more.