Parrott Talking about Health

Why Communication Matters
1. Auflage 2009
ISBN: 978-1-4443-1082-5
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 208 Seiten, E-Book

Reihe: Communication in the Public Interest

Written by an award-winning researcher and professor whose workstraddles the fields of communication and healthcare, TalkingAbout Health explores the importance of health communication inthe 21st century, and how it affects us all.
* Organized around six key questionsabout health and communication: How 'Normal'am I? What are My 'Risk' Factors? Why Don't WeGet 'Care'? Is the Public Good 'Good' forMe? Who Profits from My Health? and What's Politics Got to Dowith It?
* Provides readers with specific tools which which to betternavigate the healthcare system
* Translates what we know about communication and health intouseful guidelines for everyday practice
* Includes discussions of politics and healthcare, genetictesting, and alternative care
* The author's blog http://whyhealthcommunication.com/whc_blog/ focuseson why communicating about health can make a difference in ourhealth and our quality of life

Autoren/Hrsg.

Parrott, Roxanne

Inhaltsverzeichnis

Preface.
1. Why Communicating about Health Matters.
It Answers the Question, "Who Am I?"
It Answers the Question, "Who's Responsible?"
It Opens the Gate for "Resources"
It Promotes (Mis)Understanding
It Guides Effort, Emotion, and Excuse
Summing It Up ...
2. How "Normal" Am I?
Compared to the Numbers
Compared to the Stories
When It Comes to Poor Health
When Choosing Alternative Treatments
When We Don't Want to Know
Summing It Up ...
3. What Are My "Risk" Factors?
Our Response to Reward Cues
Our Response to Punishment Cues
How We View Novelty
When We Procrastinate
What God Has to Do with It
Summing It Up ...
4. Why Don't We Get "Care"?
Our Doctors Didn't Recommend It
Family or Friends Don't Support It
We Use Support Networks
We're Managing Impressions
We're too Optimistic or Fatalistic
Summing It Up ...
5. Is the "Public Good" Good for Me?
When We Have to "Tell"
When Our Freedoms Are Limited
When Safety Clashes with (E)Quality
What Nonprofits Have to Do with It
Why Public Health Matters
Summing It Up ...
6. Who Profits from My Health?
Pharma-, Cosme-, and Nutri-ceuticals
The News, It Is an Industry
The Entertainment Industry
Band-Aids, Crutches and More - Oh My!
Who Benefits from Our Health Illiteracy?
Summing It Up ...
7. What's Politics Got to Do with It?
Medical Research and Disparities
Political Agenda-setting and Priorities
Religious Agendas and Priorities
Medical Associations and Lobbyists
Patient Advocacy
Summing It Up ...
8. An Agenda for the Twenty-first Century: Increase InformedChoice and Consent, or "If I Ran the Circus ..."
Make "Personalized Medicine" Personal
Be Timely in the Telling
Fill in the Blanks
Track Your Health Report (... and Your Credit Report,Too)
Stay Out of "The Big Muddy"
Summing It Up ...
A Final Thought
References.
Index.

Über Autor(innen)

Roxanne Parrott is Distinguished Professor at Pennsylvania State University, holding joint appointments in the Communication Arts & Sciences and the Health Policy & Administration departments. She is also a faculty member in the College of Medicine, for the Homeland Security Program.