Piggott / Cook International Business Economics

A European Perspective
1. Auflage 2006
ISBN: 978-0-230-62776-5
Verlag: Macmillan Education
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 416 Seiten, Ebook (PDF)

This text explores international business economics from a European perspective, dealing not only within business in Europe but with the external trading relationships of the EU and the position of European firms in a globalized economy. An extensive website provides lecturers with support material. Also available is a companion website with extra features to accompany the text, please take a look by clicking below - http://www.palgrave.com/business/piggott/

Zielgruppe

Lower undergraduate

Autoren/Hrsg.

Piggott, Judith

Cook, Mark

Inhaltsverzeichnis

Introduction.- The Changing Nature of International Business.- International Trade.- The Protection of Trade.- Economic Integration.- Foreign Exchange Markets.- Multinational Corporations or MNCs.- Foreign Direct Investment.- International and European Capital Markets.- Labour Markets.- Industry Policy and Competition Policy.- EU Policy and Its impact on Business II Regional, Transport and Environmental Policy.- Small Business and EU Policy.- Conclusion.

Über Autor(innen)

JUDITH PIGGOTT is Principal Lecturer and Head of the Economics Department at Oxford Brookes University Business School, UK. She previously worked at the University of Northampton, UK, and spent a number of years working in industry. MARK COOK is Principal Lecturer in charge of Corporate Programmes at Wolverhampton Business School, University of Wolverhampton, UK, and staffing head of the Economics group. He has previously worked at the University of Northampton and at Leicester University, UK, and has published extensively.