Pohl / Tolhurst Responsible Business

How to Manage a CSR Strategy Successfully
1. Auflage 2011
ISBN: 978-0-470-66033-1
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 368 Seiten, E-Book

Corporate Social Responsibility, Sustainability and CorporateCitizenship are now essential elements of modern business.Responsible Business is a vital "how to" guide providinginformation on all aspects of the CSR process. This highlyaccessible book is full of insights from those responsible forimplementing CSR strategy inside companies - whether as CSRmanagers or at top management level - with coverage of allthe important aspects of CSR - from what a sustainabilitymanager's job involves, how to handle stakeholder dialogue, supplychain management to auditing, CSR and the law, and communicatingCSR.
Divided into bite-size easy-to-read chapters complete withpractical checklists or "dos and don'ts", ResponsibleBusiness provides perspectives across differentindustries and sectors from running micro-finance at aninternational banking group to CSR in small companies as well aspersonal insights into a CSR manager's role in the automotivesector, the IT sector, the hotel business and many more.
"If CSR is ever to happen in real time, it will be in thecorporate trenches, honed by managers driving CSR beyond academicideal to practical workplace results. This new book from Europe'sICCA has it all in one place. A brilliant display of actualcorporate accomplishments, workable tools, and organisationalwork-around strategies. Real stuff by real professionals."
--William C. Frederick, author of Corporation, Be Good!The Story of Corporate Social Responsibility
"The work of Nick Tolhurst and the ICCA in this publication andbeyond is vital to the field of CSR, as well as to theinterdisciplinary fields and sectors that it affects in the privatesector, public sector and civil society. I suggest this book becomerequired reading for each sector."
--Mark C. Donfried, Director and Founder, Institute forCultural Diplomacy

Autoren/Hrsg.

Pohl, Manfred

Tolhurst, Nick

Inhaltsverzeichnis

Acknowledgements ix
About the editors xi
List of contributors xii
Introduction xv
1 What does a sustainability manager do? 1
Jason Leadbitter
2 An introduction to stakeholder dialogue 17
Bettina Palazzo
3 Who works in CSR? Staffi ng and recruitment in CSR 43
Andrew Cartland
4 A legal perspective on CSR 63
Jonathan S. Lux and Marie-Louise Orre
5 Corporate volunteering as a tool of strategic companydevelopment 77
Kirsten B. Wenzel
6 CSR assurance in practice: measuring and auditingsustainability 91
Martin G. Viehöver, Volker Türk and SamVaseghi
7 Sustainability reporting 2.0: from 'Trojan horse' to 'valuebooster' 107
Ralph Thurm
8 Ten rules for successful CSR communication 129
Norbert Taubken and Irina Leibold
9 Event project management best practice 143
Siegmar Ley
10 The role of IT in corporate sustainability strategies153
Chris Preist
11 CSR in the hotel industry: the Accor perspective 171
Hélène Roques
12 Microfi nance: helping communities to develop 179
Hans-Ulrich Doerig
13 Sustainability management in the automotive sector 193
Gerhard Prätorius
14 Beyond marketing: CSR as a business strategy for SMEs -the Betapharm story 209
Nick Tolhurst
15 Sports sponsoring and CSR: lessons from HypoVereinsbank229
Clemens Mulokozi and Klaus-Peter Storme
16 Five rules for sustainable supply chain management 239
Anselm Iwundu
17 Public private partnerships in corporate responsibility251
Judith Kohler
18 CSR in developing countries 265
Isaac H. Desta
19 Carbon offsetting as a CSR strategy 279
Nick Tolhurst and Aron Embaye
20 Implementing profitable CSR: the CSR 2.0 business compass289
Oliver Laasch and Ulises Flores
21 CSR 2.0: the evolution and revolution of corporate socialresponsibility 311
Wayne Visser
Further reading 329
Index 333

Über Autor(innen)

Professor Manfred Pohl is the founder and CEO of theInstitute for Corporate Culture Affairs (ICCA). Professor Pohl haswritten over a hundred books, articles and monographs on topics asvaried as business history, culture, politics, corporate ethics andtravel.
Nick Tolhurst is Managing Director of the Institute forCorporate Culture Affairs (ICCA). Nick Tolhurst has written andedited many publications on CSR, Corporate Culture and Economicsincluding, most recently, the A to Z of CSR and the ICCAHandbook on CSR and writes regularly in the media on CSR andrelated issues.