Ramfelt / Kjellberg / Kosnik Gear Up

Test Your Business Model Potential and Plan Your Path to Success
1. Auflage 2014
ISBN: 978-0-85708-564-1
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 192 Seiten, E-Book

Transform your business idea into a high potential venture
Big, bright and brilliant, Gear Up is an engaging and practical workbook for anyone looking to pursue a fresh business opportunity or grow an existing one. Developed at Harvard Business School and Stanford University, it's a bootcamp with clear, easy-to-follow steps to test your business idea, assess its potential and make it work! Based on a revolutionary 9-component framework, Gear Up offers entrepreneurs, intrapreneurs, innovative executives and business students a toolkit to bring their ideas to life and transform them into high potential ventures.
Gear Up offers a useable business tool for assessing the needs of a business idea and helps you create a plan of action to promote business success. By working through the chapters of the book, you get to create a winning strategy based on recommendations tried and tested by executives around the world.
Gear Up offers:
- A step by step guide to help you build a foundation for your business opportunity
- Solid business framework formulated from entrepreneurs, academics and real life experience
- A highly practical workbook with visual, full-colour design and compelling layout
Gear Up also comes with educators' support materials available at gearupventures.com
* PowerPoint presentations with teaching notes
* Online course materials
* Course Schedule
* Evaluation Forms
* Certificate for students who complete the course
Coming soon! - An innovative, interactive digital toolkit
Gear Up Virtual Toolkit (powered by You Noodle): A digital platform where participants can present their enterprise idea, work through the framework, answering questions and get real-time feedback from their facilitator/educator. The tool will even generate a ready-made PowerPoint presentation at the end of the process!
Gear Up Mobile App (powered by We Chat): This app allows students to answer questions from their lecturers or vote in real-time from their phones within the classroom. The app promotes student engagement and class participation.

Autoren/Hrsg.

Ramfelt, Lena

Kjellberg, Jonas

Kosnik, Tom

Inhaltsverzeichnis

CUSTOMERS 12
DELIGHT 30
CUSTOMER ACQUISITION 48
BUSINESS MODEL 68
PARTNERS 84
COMPETITORS 100
GO GLOBAL 116
TEAM 128
REALITY CHECk 142
SYNC YOUR GEARS 154

Über Autor(innen)

Jonas Kjellberg is a serial entrepreneur and was a foundingmember of the Skype leadership team. Jonas had a vision to takelessons learned from hyper-growth companies, include that with whatwas taught at world class universities and revamp it to create auser-friendly mix and make it accessible to the world.
Tom Kosnik is a Professor at Stanford University. Tomstarted his teaching journey at Harvard. This is where he laid thefoundation for Gear UP by initiating the work with the DDARTframework - Diagnose, Decision, Analysis and Reality Testdeveloped after many years of research with the goal to supportstudents, entrepreneur and business to decipher new and excitingbusiness opportunities. Tom speaks at events around the worldincluding USA, Mexico, China, Chile and Singapore.
Lena Ramfelt holds a PhD from Stockholm University. Shejoined forces with Tom at Stanford and the two of them have beenteaching together for the past 15 years. During their yearstogether they saw Silicon Valley grow and outperform the rest ofthe world in building new, large and successful companies. Togetherthey interviewed, explored and captured information on thesegrowing companies. The newfound insight was mixed with exitingknowledge and taught to students. Lena now spilts her time betweenconsulting and tuition.
The authors' combination of academic knowledge and real-lifeexperience is the foundation for the book.
www.gearupventures.com