Rettberg Blogging

1. Auflage 2013
ISBN: 978-0-7456-5596-3
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 184 Seiten, E-Book

Reihe: DMS - Digital Media and Society

Blogging has profoundly influenced not only the nature of theinternet today, but also the nature of modern communication,despite being a genre invented less than a decade ago. Thisbook-length study of a now everyday phenomenon provides a closelook at blogging while placing it in a historical, theoretical andcontemporary context.
Scholars, students and bloggers will find a lively survey ofblogging that contextualises blogs in terms of critical theory andthe history of digital media. Authored by a scholar-blogger, thebook is packed with examples that show how blogging and relatedgenres are changing media and communication. It gives definitionsand explains how blogs work, shows how blogs relate to thehistorical development of publishing and communication and looks atthe ways blogs structure social networks and at how socialnetworking sites like MySpace and Facebook incorporate blogging intheir design. Specific kinds of blogs discussed include politicalblogs, citizen journalism, confessional blogs and commercialblogs.

Autoren/Hrsg.

Rettberg, Jill Walker

Inhaltsverzeichnis

Acknowledgements.
Introduction.
Chapter 1: What is a Blog?
How to Blog.
Three Blogs.
Personal Blogs: Dooce.com.
Filter blogs: Kottke.org.
Topic-driven Blogs: Daily Kos.
Defining Blogs.
A Brief History of Weblogs.
Chapter 2: From Bards to Blogs.
Orality and Literacy.
The Introduction of Print.
Print, Blogging and Reading.
Printed Precedents of Blogs.
The Late Age of Print.
A Modern Public Sphere?
Hypertext and Computer Lib.
Technological Determinism or Cultural Shaping of Technology?
Chapter 3: Blogs, Communities and Networks.
Social Network Theory.
Distributed Conversations.
Technology for Distributed Communities.
Other Social Networks.
Publicly Articulated Relationships.
Colliding Networks.
Emerging Social Networks.
Chapter 4: Citizen Journalists?
Bloggers' Perception of Themselves.
When it Matters Whether a Blogger is a Journalist.
Objectivity, Authority and Credibility.
First-hand Reports: Blogging from a War Zone.
First-hand Reports: Chance witnesses.
Bloggers as Independent Journalists and Opinionists.
Gatewatching.
Symbiosis.
Chapter 5: Blogs as Narratives.
Fragmented Narratives.
Goal-Oriented Narrative.
Ongoing Narration.
Blogs as Self-Exploration.
Fictions or Hoaxes? Kaycee Nicole and lonelygirl.
Chapter 6: Blogging Brands.
The Human Voice.
Advertisements on Blogs.
Micropatronage.
Sponsored Posts and Pay-to-Post.
Corporate Blogs.
Engaging Bloggers.
Corporate Blogging Gone Wrong.
Chapter 7: The Future of Blogging.
Implicit Participation.
Perils of Personalised Media.
References.
Blogs mentioned.

Über Autor(innen)

Jill Walker Rettberg is Associate Professor at the University of Bergen.