Customer Integration in Industrial Innovation Projects

2008
ISBN: 978-3-8349-1035-6
Verlag: Gabler Verlag

Buch, Englisch, 268 Seiten, Format (B × H): 148 mm x 210 mm, Gewicht: 381 g

The development of product innovations is permanently challenged by the customers’ rapidly evolving demand for new products and technologies. New approaches for integrating customers into the product innovation process are required and have been exemplified in a software engineering context by Extreme Programming.

Patricia Sandmeier demonstrates how a transfer of elements from Extreme Programming to the development practice of industrial products can improve customer integration activities and the innovativeness of the resulting new products. Based on an in-depth case study analysis of two industrial firms and two technical service firms she presents a conceptual model for the integration of customer contributions into the product innovation process. Finally, the author proposes a product innovation process based on discrete product development steps as well as a ‘customer-centered innovation cell’ enabling the development of truly innovative product solutions together with customers.

Zielgruppe

Research

Autoren/Hrsg.

Sandmeier, Patricia

Weitere Mitwirkende

Gassmann, Oliver

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Forschung & Entwicklung (F&E), Innovation
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege

Inhaltsverzeichnis

Customer integration into product innovation: state-of-the-art in research.- Reference framework development based on Extreme Programming.- Customer integration in industrial product innovation practice.- Building theory on customer integration into product innovation.- Managerial implications for integrating customers into industrial product innovation.- Conclusion.

Über Autor(innen)

Dr. Patricia Sandmeier promovierte bei Prof. Dr. Oliver Gassmann am Institut für Technologiemanagement der Universität St. Gallen, Schweiz. Sie ist Vorstandsassistentin bei ABB Schweiz.