Sherman / Elliott Smith Social Media Engagement For Dummies

1. Auflage 2013
ISBN: 978-1-118-53026-9
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 384 Seiten, E-Book

Put "engage" front and center in your social media marketingengagement strategies!
When you focus on the engagement side of a social mediamarketing strategy, you'll build and grow relationships withfollowers and customers, craft content just for them, analyze howthey're responding, and refocus and refresh your campaignsaccordingly. This smart guide shows you how to do all that, andthen some. From building trust to sparking conversation to usingvideo and other tools, this creative book is a must read if youwant to discover all that goes into the most important aspect oftoday's social marketing.
* Helps you build and foster social media relationships withpotential customers, fans, followers, and current customers
* Shows you how to spark actions, reactions, or interactions--andmake things happen
* Explores the fundamentals, especially for do-it-yourselfsmall-business owners and marketers
* Covers building trust and credibility, creating connections,encouraging sharing, using social networks to engage, using emailmarketing or SEO to engage, and much more
Social Media Engagement For Dummies will help you connectto followers, convert them to customers, turn them into evangelistsfor your company, and boost your bottom line!

Autoren/Hrsg.

Sherman, Aliza

Elliott Smith, Danielle

Inhaltsverzeichnis

Introduction 1
Part I: The Basics of Social Media Engagement 7
Chapter 1: Explaining the Why, Who, and How of Social MediaEngagement 9
Chapter 2: Assessing the Impact of Social Media Engagement25
Chapter 3: Discovering Social Media Engagement Tools 43
Part II: Exploring the Elements of Social MediaEngagement 65
Chapter 4: Building Trust and Credibility 67
Chapter 5: Demonstrating Your Online Presence to MaximizeEngagement 85
Chapter 6: Creating Connections 105
Chapter 7: Driving Interaction 121
Part III: Examining the Basic Engagement Tools 137
Chapter 8: E-mail, Forums, Blogs, and Websites 139
Chapter 9: Facebook 157
Chapter 10: Twitter 183
Part IV: Engaging Through Additional Social Channels 209
Chapter 11: Pinterest 211
Chapter 12: LinkedIn 241
Chapter 13: Google+ 263
Chapter 14: Location-Based Services 281
Part V: Leveraging Audio and Video for Engagement 301
Chapter 15: Audio and Videocasting 303
Chapter 16: YouTube 317
Part VI: The Part of Tens 335
Chapter 17: Ten Social Media Engagement Mistakes to Avoid337
Chapter 18: Ten Businesses That Excel at Social Media Engagement343
Index 353

Über Autor(innen)

Aliza Sherman launched the first full-service Internet company, Cybergrrl, Inc., and the first global Internet networking organization for women, Webgrrls International. Danielle Elliott Smith is a digital correspondent, speaker, media trainer, vlogger, and brand spokesperson and is the founder of ExtraordinaryMommy.com.