Buch, Englisch, 384 Seiten, Format (B × H): 184 mm x 233 mm, Gewicht: 574 g
ISBN: 978-1-118-53019-1
Verlag: WILEY
Put "engage" front and center in your social media marketing engagement strategies!
When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing.
* Helps you build and foster social media relationships with potential customers, fans, followers, and current customers
* Shows you how to spark actions, reactions, or interactions--and make things happen
* Explores the fundamentals, especially for do-it-yourself small-business owners and marketers
* Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more
Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
- Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
Weitere Infos & Material
Introduction 1
Part I: The Basics of Social Media Engagement 7
Chapter 1: Explaining the Why, Who, and How of Social Media Engagement 9
Chapter 2: Assessing the Impact of Social Media Engagement 25
Chapter 3: Discovering Social Media Engagement Tools 43
Part II: Exploring the Elements of Social Media Engagement 65
Chapter 4: Building Trust and Credibility 67
Chapter 5: Demonstrating Your Online Presence to Maximize Engagement 85
Chapter 6: Creating Connections 105
Chapter 7: Driving Interaction 121
Part III: Examining the Basic Engagement Tools 137
Chapter 8: E-mail, Forums, Blogs, and Websites 139
Chapter 9: Facebook 157
Chapter 10: Twitter 183
Part IV: Engaging Through Additional Social Channels 209
Chapter 11: Pinterest 211
Chapter 12: LinkedIn 241
Chapter 13: Google+ 263
Chapter 14: Location-Based Services 281
Part V: Leveraging Audio and Video for Engagement 301
Chapter 15: Audio and Videocasting 303
Chapter 16: YouTube 317
Part VI: The Part of Tens 335
Chapter 17: Ten Social Media Engagement Mistakes to Avoid 337
Chapter 18: Ten Businesses That Excel at Social Media Engagement 343
Index 353
