Sherman If You're in a Dogfight, Become a Cat!

Strategies for Long-Term Growth
1. Auflage 2017
ISBN: 978-0-231-54282-1
Verlag: De Gruyter
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 360 Seiten

Reihe: Columbia Business School Publishing

No detailed description available for "If You're in a Dogfight, Become a Cat!".

Autoren/Hrsg.

Sherman, Leonard

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Strategisches Management
• Wirtschaftswissenschaften Betriebswirtschaft Management Entscheidungsfindung

Inhaltsverzeichnis

Preface
1. The Origins of Modern Business Strategy Thinking
2. There's No Such Thing as a Bad Industry
3. Why Are We in Business?
4. The Search for the Holy Grail of Business: Long-Term Profitable Growth
5. Do You Know What Your Strategy Is?
6. Getting Strategy Right
7. Creating Strong Brands
8. Brand Builders and Killers
9. What Makes Products Meaningfully Different?
10. Where Do Great Ideas Come From?
11. Strategies to Break Away from the Pack
12. Hitting the Bull's-Eye
Notes
Index

Über Autor(innen)

Leonard Sherman is an executive in residence and adjunct professor of marketing and management at the Columbia Business School. He has worked as a senior partner at Accenture, as a managing partner of J.D. Power and Associates, and as a partner at Booz, Allen & Hamilton.