Siegfried Business Management Case Studies

Pran-RFL, Netflix, Mc Donalds, Google, Tesco, Apple, COCA COLA, PSA Group, Mercedes, Tesla, Toyota, Beximco, KFC, LBC Lao Brewery Company
1. Auflage 2021
ISBN: 978-3-7543-5525-1
Verlag: BoD - Books on Demand
Format: EPUB
Kopierschutz: 6 - ePub Watermark

E-Book, Englisch, 294 Seiten

Business Concepts for Management Students and Practitioners

Patrick Siegfried is Professor for International Management at the International School of Management in Frankfurt/Germany. He also holds a Guest Professorship for Entrepreneurship at the Szent István University in Gödöllö/Hungary. He has professional experience as a CEO of various logistics companies and as a commercial manager for an international distribution centre. His research focuses is on Strategic Management and Innovation Management in Startups.

Autoren/Hrsg.

Siegfried, Patrick

Leseproben

2 Netflix
Smaya, H. Introduction Netflix is the world's largest subscription-based Internet television network, using OTT (Over-the-Top) technology to provide custom-tailored on-demand digital video content to over 40 million subscribers in over 40 countries. The business, which is headquartered in Los Gatos, California, was founded in 1997 and has a workforce of 2045 full-time employees. In 2012, the company generated $3.61 B. in sales. Netflix's meteoric rise began in September 1999, when the company introduced the monthly subscription concept 2 and launched a business model focused on flat-fee unlimited rentals with no due dates, late fees, shipping and handling fees, or per-title rental fees. Three years later, in May 2002, Netflix went public with a 5500000 share IPO at a price of $15 per share. Later, in 2006, Netflix launched the (Netflix Prize), a campaign that promised a $1 million prize to the customer who could meet certain accuracy targets in recommending films based on personal preferences. As a result, they emphasize personalization and content evaluation as core features of their own vision for the future of the television industry. A year later, streaming was introduced as a more efficient method of distributing content, allowing participants to view movies and TV shows on their devices without having to download the data locally. One year later, the network became even more usable when it was made available on a broader range of platforms, including the Xbox 360, Blu-ray disk players, TV set-top boxes, and Apple computers, cementing the openness principle as a core component of its growth strategy. As a result, Netflix was integrated with the PS3, Interconnected TVs, Nintendo Wii, iPad, iPod, and iPhone families of devices, allowing its content to be viewed easily from a greater range of channels and devices, resulting in a consumer base increase to 2 million members in 2010. Table 7: Netflix Subscriber In recent years, the organization has implemented yet another fruitful strategy for growing its user base. It offers exclusively its own produced content like the House of Cards. Thus, in the content networking value chain, the conventional functions of content producer and content provider are merged, improving versatility in terms of meeting consumer needs more efficiently than ever. This strategy enabled Netflix to increase profits while minimizing the impact of suppliers on the company's business model and optimizing the platform's uniqueness. Recently, the company launched a trial-based advertisement campaign to reach new buyers, while also strengthening relationships with TV system suppliers by complementing their product features with additional network connectivity for a limited period after the purchase of the TV set. Mission – Vision analysis Mission The assertion echoes the company's core competency: delivering excellent and unrivalled video entertainment services. It also demonstrates how the business strikes a balance between customer loyalty and the financial needs of its other stakeholders. An examination of this mission statement reveals the following elements: Improving lives: Netflix places a high value on its contribution to making a positive effect on society in addition to entertaining it. The company's activities are linked to initiatives that ensure it meets its corporate social responsibility by contributing to the overall improvement of individuals, the environment, and the economy. Netflix, for example, has been praised for encouraging other businesses around the world to follow a sustainability model that has positive effects on communities and the climate. Exceeding expectations: Netflix does not take its customers for granted, to be sure. Netflix is unquestionably a distinguished organization, as shown by the consistency and durability of its website, as well as the corresponding services. Furthermore, the services it provides its customers are unquestionably a ‘bumper-like harvest' in contrast to the subscription fees. There are no compromises in terms of consistency, either. Delivering excitement and entertainment: Netflix recognizes the ever-changing nature of entertainment in the modern age, especially with the move away from linear television. To fill this void, the company provides a complex structure that caters to all of its consumers' and investors' entertainment needs. Netflix, for example, offers a wide range of content services, such as internet entertainment applications and other online systems. The business feeds its customers unlimited content across these platforms in order to keep them engaged and enjoying every moment. Vision Netflix’s vision statement is Becoming the best global entertainment distribution service. The company's mission statement explains what it aims to accomplish. It emphasizes the need to raise the bar in the delivery of on-demand video services. This mission statement, in particular, reflects the leadership role Netflix aspires to achieve and maintain in the industry. The following characteristics emerge from this statement: Becoming the best: Netflix's operational approaches demonstrate that the organization is not content to be a traditional business. In reality, it has already set a higher-than-average growth rate for itself. To stay ahead of the curve, Netflix continues to innovate by incorporating the most user-friendly features that provide its consumers with the best possible interactions with the content they enjoy. These aren't just for entertainment; through its investor-tailored and open corporate governance approaches, it also ensures that investors are well-protected. In this way, Netflix has established itself as a model for others to follow. Global presence: Netflix has positioned itself as a global establishment as a result of its streamlined and customer-oriented approaches, allowing it to fulfil this part of its mission statement. The strategic integration of inclusion and diversity in its activities is the main feature that draws attention to this achievement. Netflix's ability to comprehend the diverse member base it represents is a strength it uses to ensure that the material it delivers is ground-breaking in its approach to accommodating all cultural backgrounds. Core Values They can be explicated as follows: Inclusion Innovation Passion Curiosity Judgment Communication Courage Selflessness Integrity Impact Netflix is vital in its processes for developing a working atmosphere that not only contributes to the creation of the most sought-after content, but also one that provides investors and the business with attractive returns. Inclusion, creativity, enthusiasm for the material, curiosity to take constructive risks, and educated judgment are all principles that encourage this. Communication and the courage to do the impossible are often considered essential skills for propelling the business to the top. Netflix hopes that by combining the willingness of all players to make a difference by doing the right things, the business will have the effect it seeks in the industry. Business Model Canvas The Business Model Canvas consists of the 9 categories. Broadly speaking the left-hand side is the supply side from the business’ perspective and the right-hand side is the customer side. Figure 6: Business Model Canvas Netflix Netflix’s Key Partners Across the media industry, Netflix has established a network of more than 35 partners. Subscribers can now choose from M. of different genres on Netflix and enjoy watching them. For new emerging markets and other aspects, established alliances with Smart TV companies such as LG and Sony . Netflix has formed a partnership with Wii, X-Box, PlayStation, and a slew of other gaming companies. Netflix formed alliances in order to offer and tailor an entertainment video game to its gamer-clients. Netflix teamed up with Dish, TiVo, and other television network firms . Netflix established partnerships with Apple, Android, and Microsoft during a critical period of transforming the company from mail-in to streaming . Finally, Netflix, as well as Google and Amazon, have joined the network. (Amazon was joined by a representative from Netflix to support Netflix listings and subscription options.) Netflix and Samsung recently announced a partnership to further integrate Netflix's streaming service with Galaxy smartphones. Samsung users can gain access to Netflix's original shows and exclusive bonus content in return. Netflix collaborated with Nigerian filmmaker Mo Abudu, the owner of Ebony Life TV, to grow more vigorously in West Africa. Netflix will be able to produce new content for users in West African countries as a result of this agreement. Netflix has partnered with six Japanese anime studios to produce original anime: CLAMP, The Kindaichi Case Files, Mobile Suit Gundam, Goth, Mardock Scramble, and Thermae Romae. Netflix’s Value Propositions Netflix devises strategies and strives to have the greatest customer experience possible by deploying valuable propositions. Here are a few of Netflix's favourite things: Streaming is available 24 hours a day, seven days a week, ad-free. High-definition shows and movies are...