Srivastava | Media Education for Generation Z | Buch | 978-1-032-11332-6 | www.sack.de

Buch, Englisch, 230 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 453 g

Srivastava

Media Education for Generation Z


1. Auflage 2026
ISBN: 978-1-032-11332-6
Verlag: Taylor & Francis Ltd

Buch, Englisch, 230 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 453 g

ISBN: 978-1-032-11332-6
Verlag: Taylor & Francis Ltd


This book presents a road map for developing media education targeted toward Generation Z (people born between the mid-1990s to 2010). It offers insights into how curriculums can be updated to reflect current media trends and helps bridge the gap between traditional media and Generation Z.

The volume:

· Discusses fundamental aspects of media education and offers insights into new-age journalism;

· Examines key concepts such as social media management, the role of music in pedagogy, transmedia storytelling, travel journalism, new trends in sports journalism, content for OTT platforms, social media handling, and web series;

· Studies new and emerging areas of media education after the COVID-19 pandemic, such as health communication and online education.

With contributions from industry experts, this book will be an essential read for students and scholars of media studies, journalism, social media, media economics, education, management studies, policy studies, and communication studies.

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Zielgruppe


Postgraduate


Autoren/Hrsg.


Weitere Infos & Material


Notes on Contributors

Acknowledgements

Introduction

Chapter 1: Evolving Media Education & Gen Z

Suresh Chandra Nayak and Sanjaya Kumar Sahoo

Chapter 2: Media Education: A Pedagogical shift due to Online Education
Manish Verma, Debastuti Dasgupta and Priyanka Roy

Chapter 3: Health Communication: Herald for New Beginning in Media Education
Pradeep Krishnatray and Sangeeta Srivastava

Chapter 4. Nuances of Media Writing

Sanjay Johri

Chapter 5: Training of Audio-Visual Storytellers of Gen Z
Gauri D. Chakraborty

Chapter 6: TV Journalism: Endgame of the Old Era
Amit Sharma

Chapter 7: An Exploratory Analysis of the Data Journalism Revolution
Mehrazun Neesa Haque and Sumit Narula

Chapter 8: Educational Advertising in Media Studies
Tasha Singh Parihar and Marisha Srivastava

Chapter 9: Sports Journalism: Metamorphosing Attributes & Emerging Ambit
Sunil Mishra

Chapter 10: Education 4.0 and Media
A. Ram Pandey

Chapter 11: Changing Trends in Audio Communication
Harish Kumar

Chapter 12: Music as a tool of teaching pedagogy in modern education
Umesh Chandra Pathak

Chapter 13: Film Appreciation & Gen Z
Noveena Chakravorty

Chapter 14: Social Media Management & Measurement
Ramesh Kumar Sharma

Chapter 15: Gender and Communication: Need for Media Literacy
Govind Kumar

Chapter 16: Changing Concept of Research
Amit Kumar Sharma and Smita

Chapter 17: Travel Journalism and Gen-Z
Sukhnandan Singh

Chapter 18: Bridging the Gap: Traditional Media & Gen Z
Moulya Baladi

Chapter 19: Role of Drama & Acting in Media Education
Neeraj Karan Singh and Beenam Yadav

Chapter 20: OTT platforms: Nature & Creative Skills
S.K. Rintan

Chapter 21: Transmedia Storytelling: Perfect Platform for Gen Z
Ashutosh Kumar Pandey and Anupma Verma

Index


Amitabh Srivastava, Head, Department of Culture and Media Studies, Central University of Rajasthan, Kishangarh, Ajmer, India.



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