The Art of Selling Ideas and Winning New Business
Buch, Englisch, 288 Seiten, Format (B × H): 157 mm x 235 mm, Gewicht: 576 g
ISBN: 978-0-471-78976-5
Verlag: Turner Publishing Company
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction: An Audience with Steve Jobs.
Chapter 1. Presentation Crime: Why Most Presentations Fail.
Chapter 2. Imperfect Pitch: The People of the State of California v. Orenthal James Simpson.
Chapter 3. Bill Clinton, Johnnie Cochran, and a London Hooker: Learning from the World's Best Presenters.
Chapter 4. Making Connections: Planning the Perfect Pitch.
Chapter 5. Trevor's Sledgehammer: Crating room for Thought.
Chapter 6. We Will Fight them in the Boardroom: How to Run a Great Idea by Presenting it Badly.
Chapter 7. Benign Dictatorship: Leading the Perfect Team Pitch.
Chapter 8. The Pitch and Beyond: How to Leave the Client Wanting More.
Chapter 9. The Perfect Pitch: London's Winning bid for the 2012 Olympic Games.
Acknowledgments.
Bibliography.
Index.
About the Author.