Stratten / Kramer The Book of Business Awesome / The Book of Business UnAwesome

1. Auflage 2012
ISBN: 978-1-118-31546-0
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 272 Seiten, E-Book

UnAwesome is UnAcceptable.
The Book of Business Awesome is designed as two shortbooks put together--one read from the front and the other readfrom the back when flipped over. Covering key business conceptsrelated to marketing, branding, human resources, public relations,social media, and customer service, The Book of BusinessAwesome includes case studies of successful businesses thatgained exposure through being awesome and effective. This bookprovides actionable tools enabling readers to apply the conceptsimmediately to their own businesses. The flip side of the book,The Book of Business UnAwesome, shares the train-wreckstories of unsuccessful businesses and showcases what not todo.
* Key concepts include the power of peripheral referrals and howto create content for your "third circle"
* Explains how to re-recruiting your employees and re-court yourcustomers
Ensure that your business remains awesome, instead of unawesome,and apply these awesomely effective strategies to your businesstoday.

Autoren/Hrsg.

Stratten, Scott

Kramer, Alison

Inhaltsverzeichnis

Chapter 1 How One Man Changed a Billion-Dollar Brand
Chapter 2 Marketing is a Verb
Chapter 3 Remarry Your Current Customers
Chapter 4 The Sun Rises Online
Chapter 5 Sporting event awesome
Chapter 6 I Think Geeks Rule
Chapter 7 DKNY 4 U 2
Chapter 8 PR People. React.
Chapter 9 The Red Cross is Getting Slizzard
Chapter 10 Grand Rapids Serves up Some Humble Pie
Chapter 11 The One Thing More Delicious Than Ice Cream
Chapter 12 How To Apologize to a Woman
Chapter 13 How To Ship Out Your Reputation, And Then ReturnIt
Chapter 14 You Can't Ignore What You Hate
Chapter 15 The Only Good Use For QR Codes
Chapter 16 Benefit of the Brand Doubt
Chapter 17 How To Spice Up An Old Brand
Chapter 18 How Manya Made Vegas Awesome
Chapter 19 Fractional Reaction
Chapter 20 Third Circle
Chapter 21 Reflecting on Awesome
Chapter 22 Part Man, Part Machine, All Crowdfunded
Chapter 23 The Social Media ROI Conversation
Chapter 24 Before Social ROI
Chapter 25 Connect Outside Your Field of Vision
Chapter 26 Peripheral Referrals
Chapter 27 Seven Dollars and An iROI, Lessons in Social Returnon Investment
Chapter 28 Thirty Tips for Speakers
Chapter 29 Rocking a Panel
Chapter 30 Shedding some social pounds
Chapter 31 You Don't Need The Man, If You Are the Man. Why ILove Louis CK
Chapter 32 The Hall of Fame
Chapter 33 Mr. Happy Crack
Chapter 34 Pimp My Lift
Chapter 35 Nightmares
Chapter 36 J.K. Rowling
Chapter 37 Moncton Snow Blower
Chapter 38 Calgary Philharmonic
Chapter 39 A Unicorn Fighting A Bear
Chapter 40 Awesome End
Awesome Acknowledgements

Über Autor(innen)

SCOTT STRATTEN is the President of UnMarketing.com, acompany that combines efforts in viral, social, and authenticmarketing. He has guided companies such as PepsiCo, Adobe, RedCross, and Saks Fifth Avenue through the viral/social media andrelationship marketing landscape. Scott was named one of the topfive social media influencers in the world on Forbes.com. He hasappeared on Mashable.com and CNN.com, and in the Wall StreetJournal, USA Today, and Fast Company. He speaks globallyon how businesses can engage better (or at all!) with their currentand potential customer base using social media, viralmarketing--and just plain old engaging conversation.
Scott travels around the world sharing with audiences the "what notto do in business" stories we all can't get enough of. Lucky forScott, there is never a shortage of material to draw from. Hebelieves that 85 percent of people in the world are morons (notyou, if you buy this book).