Sugai / Koeder / Ciferri The Six Immutable Laws of Mobile Business

1. Auflage 2010
ISBN: 978-1-118-02789-9
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 224 Seiten, E-Book

Valuable lessons from Japan's mobile industry yield 6Immutable Laws for Mobile Business globally
Japan's mobile customers enjoyed better mobile devices,more content, and the most advanced functionality and services forthe last 10+ years. This book helps cut through the many myths andall of the hype surrounding Japan's mobile dominance toidentify the most important laws that will guide the success ofmobile businesses around the world. Based on detailed marketanalysis and unprecedented access to the major players and pioneersof the Japanese mobile industry, this publication helps youunderstand the Six Immutable Laws of Mobile Business. These willhelp you and your business successfully navigate the challengesthat the world's Wireless Revolution brings. From Law #1through Law #6, authors Philip Sugai, Marco Koeder, and LudovicoCiferri will help guide you to distinguish mobile myth from mobilefact, micro developments from macro trends, and regionalcharacteristics from universal truths.
The book highlights Japan's incredible efforts to offerconsumers complex, high-tech devices with enriched services thatare nonetheless elegant and easy to use, a quest which the authorshave labeled "Simplexity." Based on their interviews andobservations, the authors assert that, "Simplexity will be whattruly empowers individual users through their mobile devices.
Filled with case studies exploring all aspects of the Japanesemobile industry, this unique publication points carriers andcontent and service providers towards successful business modelsand practices for today's and tomorrow's mobileInternet.
This book is the beginning of the conversation of The SixImmutable Laws of Mobile Business, which is regularly being updatedand expanded upon at:www.siximmutablelaws.com

Autoren/Hrsg.

Sugai, Philip

Koeder, Marco

Ciferri, Ludovico

Inhaltsverzeichnis

FOREWORD.
PREFACE.
ACKNOWLEDGMENTS.
INTRODUCTION.
CHATPER 1 Immutable Law No.1: Value Over Culture.
CHAPTER 2 Immutable Law No. 2: The Law of the Ecosystem.
CHAPTER 3 Immutable Law No. 3: Mobility Empowers.
CHAPTER 4 Immutable Law No. 4: The Value of Time Zones.
CHAPTER 5 Immutable Law No. 5: Mobile-Specific Business ModelsAre Essential.
CHAPTER 6 Immutable Law No. 6: The Future Is Simplexity.
CHAPTER 7 Parting Thoughts.
BIBLIOGRAPHY.
INDEX.

Über Autor(innen)

Philip Sugai, DSc, MBA, is the Director of the MobileConsumer Lab and Professor of Marketing at the Graduate School ofInternational Management at the International University of Japan.He is an advisor to a number of companies in Japan and overseas onthe strategic implications of wireless technologies on consumerbehavior.
Marco Koeder, MS, is Executive Director of CyberMediaK.K., a leading digital media agency in Japan. He is also a mobileevangelist and strategic advisor to global players in the onlineand media industries.
Ludovico Ciferri, MA, is Research Manager at IstitutoSuperiore Mario Boella, where he is in charge of the Japan andAustralasia regions. He is a researcher at Mobile Internet Capital,Inc. and teaches mobile business strategy at the InternationalUniversity of Japan's Graduate School of InternationalManagement.