The Routledge Companion to Digital Consumption

Erscheinungsjahr 2012
ISBN: 978-0-415-67992-3
Verlag: Taylor & Francis Ltd

Buch, Englisch, 438 Seiten, Format (B × H): 248 mm x 181 mm, Gewicht: 1000 g

Reihe: Routledge Companions in Business, Management and Accounting

The first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and their parents have been fundamentally affected by the digitization of text, images, sound, objects and signals. They interact socially, play games, shop, read, write, work, listen to music, collaborate, produce and co-produce, search and browse very differently than in the pre-digital age.
Adopting emerging technologies easily, spending a large proportion of time online and multitasking are signs of the increasingly digital nature of our everyday lives. Yet consumer research is just beginning to emerge on how this affects basic human and consumer behaviours such as attention, learning, communications, relationships, entertainment and knowledge.

The Routledge Companion to Digital Consumption offers an introduction to the perspectives needed to rethink consumer behaviour in a digital age that we are coming to take for granted and which therefore often escapes careful research and reflective critical appraisal.

Autoren/Hrsg.

Belk, Russell W.

Llamas, Rosa

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Informationstechnik, IT-Industrie

Inhaltsverzeichnis

Part I: What’s Digital? 1. Living in a Digital Age (Rosa Llamas and Russell Belk) 2. Digitizing Physical Objects in the Home (Alladi Venkatesh and Debora Dunkle) 3. The Digital Consumer (Donna L. Hoffman, Thomas P. Novak and Randy Stein) 4. The Posthuman Consumer (Norah Campbell) Part II: Representing the Self and Others 5. Blogs (Zeynep Arsel and Xin Zhao) 6. Fashion Blogging (Gachoucha Kretz and Kristine De Valck) 7. From Free Form to Templates: The Evolution of Self-Presentation in Cyberia (Hope Jensen Schau and Mary C. Gilly) Part III: Researching the Digital Consumer 8. Digital Youth, Mobile Phones and Text Messaging: Assessing the Profound Impact of a Technological Afterthought (Anthony Patterson) 9. Netnography and the Digital Consumer: The Quest for Cultural Insights (Robert V. Kozinets) 10. The Rise of the Customer Database: From Commercial Surveillance to Customer Production (Jason Pridmore and Detlev Zwick) 11. Researching Children in a Digital Age: Theoretical Perspectives and Observations from the Field (Vebjørg Tingstad) 12. New Forms of Digital Marketing Research (Elanor Colleoni) Part IV: Communicating, Interacting and Sharing 13. How Non-Western Consumers Negotiate Competing Ideologies of Sharing through the Consumption of Digital Technology (Anton Siebert) 14. Virtually 'Secret' Lives in 'Hidden' Communities (Ekant Veer) 15. Crowdsourcing (Andrea Hemetsberger) 16. Interactive Online Audiences (Marie Agnès Parmentier and Eileen Fischer) 17. Dating on the Internet (Helene M. Lawson and Kira Leck) Part V: Seeking Information and Shopping 18. Medicine 2.0 and Beyond: From Information Seeking to Knowledge Creation in Virtual Health Communities (Handan Vicdan and Nikhilesh Dholakia) 19. Stock Trading in the Digital Age: Speed, Agency and the Entrepreneurial Consumer (Detlev Zwick and Jonathan Schroeder) 20. Digital Virtual Consumption as Transformative Space (Mike Molesworth and Janice Denegri-Knott) 21. Consumer Decision Making in Online and Offline Environments (Elfriede Penz and Margaret K. Hogg) Part VI: Playing, Praying, Entertaining and Educating 22. Value Co-Creation in Virtual Environments (Sammy K. Bonsu) 23. "I don't really know where the Money does, do You?": Online Gambling and the Naive Screenager (June Cotte) 24. Viral Propagation of Consumer- or Marketer-Generated Messages (T.E. Dominic Yeo) 25. Digital Fandom: Mediation, Remediation and Demediation of Fan Practices (Clinton Lanier, Jr. and Aubrey R. Fowler III) 26. Online Games: Consuming Experiencing and Interacting in Virtual Worlds (João Pedro dos Santos Fleck, Marlon Dalmoro and Carlos Alberto Vargas Rossi) 27. The Brick Testament: Religiosity among the Adult Fans of Lego (Albert M. Muñiz, Jr., Yun Mi Antorini and Hope Jensen Schau) Part VII: Issues of Concern in Society and Culture 28. Surveilling Consumers: The Social Consequences of Data Processing on Amazon.com (Sachil Singh and David Lyon) 29. Online Privacy: Concepts, Issues and Research Avenues for Digital Consumption (Ian Grant and Kathryn Waite) 30. Self-Disclosure (Henri Weijo) 31. Consumer Activism 2.0: Tools for Social Change (Pia A. Albinsson and B. Yasanthi Perera)

Über Autor(innen)

Belk, Russell W.
Russell Belk is Kraft Foods Canada Chair in Marketing at the Schulich School of Business, York University, Canada. He is past president of the International Association of Marketing and Development and is a fellow, past president and Film Festival co-founder in the Association for Consumer Research. He also co-initiated the Consumer Behavior Odyssey and the Consumer Culture Theory Conference. He has received the Paul D. Converse Award and the Sheth Foundation/Journal of Consumer Research Award for Long Term Contribution to Consumer Research.His research involves the meanings of possessions, collecting, gift-giving, materialism, sharing and global consumer culture

Llamas, Rosa
Rosa Llamas is Associate Professor of Marketing at the School of Business, University of León, Spain. Her research interests include the meaning of luxury, materialism, transformative consumer research and global consumer culture. Her work is often cultural, visual, qualitative and interpretive and has been conducted in varied cultural settings

Russell W. Belk is Kraft Foods Canada Chair in Marketing at the Schulich School of Business, York University, Canada. He is past President of the International Association of Marketing and Development and is a Fellow, past President and Film Festival co-founder of the Association for Consumer Research. He also co-initiated the Consumer Behavior Odyssey and the Consumer Culture Theory Conference. He has received the Paul D. Converse Award and the Sheth Foundation/Journal of Consumer Research Award for Long-Term Contribution to Consumer Research. His research involves the meanings of possessions, collecting, gift-giving, materialism, sharing and global consumer culture.
Rosa Llamas is Associate Professor of Marketing at the School of Business, University of León, Spain. Her research interests include the meaning of luxury, materialism, transformative consumer research and global consumer culture. Her work is often cultural, visual, qualitative and interpretive and has been conducted in varied cultural settings.