Thomases Twitter Marketing

An Hour a Day
1. Auflage 2010
ISBN: 978-0-470-60937-8
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 512 Seiten, E-Book

The complete guide to a successful Twitter marketingcampaign
Twitter is a microblogging service that's changing the way wecommunicate. Marketers recognize its value, and TwitterMarketing: An Hour a Day offers marketers, advertisers, brandmanagers, PR professionals, and business owners an in-depth guideto designing, implementing, and measuring the impact of a completeTwitter strategy.
Expert author Hollis Thomases acquaints you with theTwitterverse, its conventions, and its fascinating demographics andstatistics. She then teaches you step by step how to effectivelycraft successful branding and direct response strategies that canbe scaled to any organization and its objectives. TwitterMarketing: An Hour a Day uses interesting case studies, successstories, anecdotes, and examples to demonstrate how to use Twittermetrics in order to inform strategic direction. You'll discover howtop companies-large and small-have leveraged this excitingcommunications platform.
* Twitter has become a phenomenon with 32 million users,including major companies such as Apple, JetBlue, and CNN
* This step-by-step guide explains the demographics, shows howcompanies are using Twitter, and explains how to scale the approachto your enterprise
* The detailed coverage includes the basics for Twitter newcomersand explores all elements of a successful strategy
* Expert author Hollis Thomases shows how to set goals, developand implement a plan, attract followers, and measure the impact ofa campaign
* The in-depth book explains how to maintain momentum andexplores such issues as contests, promotions, and crisismanagement
Twitter Marketing: An Hour a Day is the ultimate guide tosucceeding one tweet at a time!

Autoren/Hrsg.

Thomases, Hollis

Inhaltsverzeichnis

Part I Getting to Know Twitter.
1 Understanding Twitter.
2 Who's Using Twitter for What.
3 Twitter, the Multi-Purpose Platform & Why It Could beRight for Your Organization.
Part II Month 1: Master Twitter Fundamentals.
4 Week 1: Get on Twitter.
5 Week 2: Find and Attract Followers.
6 Week 3: Use Twitter Search and Other Tools to Improve YourExperience.
7 Week 4: Tracking and Monitoring What Twitter Generates forYou.
Part III Month 2: Develop and Launch Your StrategicPlan.
8 Week 5: Study Elements of a Successful Twitter Strategy.
9 Week 6: Establish Goals and Get Corporate Buy In.
10 Week 7: Get Your Brand Started on Twitter.
11 Week 8: Monitor, Measure, and Valuate.
Part IV Month 3: Maintain Your Twitter Presence.
12 Week 9: Institutionalize Maintenance.
13 Week 10: Prepare for Crisis Management.
14 Week 11: Develop a Direct Response Promotion for Twitter.

Über Autor(innen)

About the Author
Hollis Thomases, award-winning founder of Web Ad.vantage (www.webadvantage.net) and a leading expert in Internet marketing and social media, has helped Check Point Software, the Starlight Children's Foundation, Visit Baltimore, and others in the health, retail, nonprofit, and government sectors develop and implement successful social media and online marketing strategies. She authors a ClickZ column and is a frequent conference speaker and presenter at key industry events such as Search Engine Strategies, American Marketing Association, the Public Relations Society of America, and others. Follow Hollis's tweets at www.twitter.com/hollisthomases.