Thussu Communicating India’s Soft Power

Buddha to Bollywood
1. Auflage 2013
ISBN: 978-1-137-02789-4
Verlag: Palgrave Macmillan US
Format: PDF
Kopierschutz: 1 - PDF Watermark

E-Book, Englisch, 227 Seiten, eBook

Reihe: Palgrave Macmillan Series in Global Public Diplomacy

In recent years, India has emerged as a major economic and political power. Yet, the country's cultural influence outside India has not been adequately analyzed in academic discourses. This book, a pioneering attempt, from an international communication/media perspective, is aimed to fill the existing gap in scholarship in this area.

Zielgruppe

Research

Autoren/Hrsg.

Thussu, D.

Inhaltsverzeichnis

Contents List of tables and figures Introduction 1: De-Americanizing Soft Power 2: Historical Context of India's Soft Power 3: India Abroad: the Diasporic Dividend 4: Software for Soft Power 5: Culture as Soft Power – Bollywood and Beyond 6: Branding India – a Public-Private Partnership Conclusion References Index

Über Autor(innen)

Daya K. Thussu is a professor of International Communication at the University of Westminster