Todd Handbook of Concierge Medical Practice Design

1. Auflage 2015
ISBN: 978-1-4665-6819-8
Verlag: Taylor & Francis
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 212 Seiten

This book discusses the many considerations a physician must make prior to transitioning their practice into concierge service. This book includes chapters on business process re-engineering and workflow management, financial considerations, competitive analysis, how to develop a business plan and strategy, how to market the new practice. The author includes patient acquisition and retention strategies as well as adding additional doctors and physician extenders such as nurse practitioners and physician assistants. Appendices include sample employment contracts and how to select and work with consultants.

Autoren/Hrsg.

Todd, Maria K.

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management

Inhaltsverzeichnis

Preface

About the Author

PRIVATE PRACTICE IN TRANSITION

The Exciting New World of Medical Practice

Building the Practice of Your Dreams

What Skills Will You Need

Marshalling the Courage and Skills to Transform Your Medical Practice

Reinventing Private Practice

Get mobilized

Attributes of a successful concierge physician

FREQUENTLY ASKED QUESTIONS

TURNING CRISIS INTO OPPORTUNITY

DETERMINING IF YOU ARE READY TO ENTER CONCIERGE MEDICINE

Financial readiness

Strategic Readiness

Your current brand reputation

Will you be converting an existing practice?

Your resources and assets

EXERCISE 1: SETTING THE VISION FOR YOUR NEW PRACTICE?

EXERCISE 2: DETERMINING YOUR COMFORT WITH BUSINESS OWNERSHIP

WHAT SETS YOU APART FROM OTHER CONCIERGE PHYSICIANS?

How to describe your new business model

Developing a market niche within your specialty

EXERCISE 3: MARKET NICHE DATA COLLECTION

EXERCISE 4: CHOOSING YOUR MARKET NICHE

Turning Your Chosen Market Niche into Something Marketable

Table 5-1. Effective Use of Formal Powers

Table 5-2. Identifying your areas of expertise

Figure 5-1 Your pyramid of domain influence

CLARIFYING YOUR BUSINESS CONCEPT

Welcome to the next chapter of your professional life

A consultant should never assume what you want

EXERCISE 5. GOAL SETTING

EXERCISE 6: BUSINESS PRIORITIES

EXERCISE 7: MOTIVATING FACTORS

EXERCISE 8: ARTICULATING MY BUSINESS VALUES

EXERCISE 9: MY ROLE MODELS - WHO DO I ADMIRE?

EXERCISE 10: IDENTIFYING THAT WHICH EXCITES YOU ABOUT YOUR CONCIERGE MEDICINE PRACTICE IDEA

EXERCISE 11: YOUR BUSINESS CONCEPT

Defining your strategic position – What business are you in? Really?

REVIEW OF CHAPTER 6: START-UP CONSIDERATIONS

CREATING YOUR PRACTICE IDENTITY

Creating your identity

Your identity is your BRAND IMAGE; not your BRAND

Integrated Marketing Communications

Be efficient and run a LEAN shop

Finding unbiased guidance

Accountability and measurement of marketing ROI

Web analytics

EXERCISE 12: BUSINESS NAMING EXERCISE

Protecting Your Trademarks and Service Marks

EXERCISE 13: DEVELOPING YOUR CREATIVE BRIEF

GETTING ORGANIZED

Setting up physical and/or digital files

BUSINESS INTELLIGENCE FOR THE CONCIERGE MEDICAL PRACTICE

EXERCISE 14: COMPETITOR ANALYSIS

Public Relations

The importance of Community

The importance of associations and societies

EXERCISE 15: COMMUNITY EVENTS AND SPEAKING / PR OPPORTUNITIES

START UP RED TAPE

EXERCISE 16: MEDICAL PRACTICE START UP RED TAPE

TEAM BUILDING

Table 11-1 Team Development

Human Resources Loose Ends

Table 11-2 Key Task and Decisions - Team Building

OPERATIONS AND PRACTICE MANAGEMENT

Practice Administration vs Practice Management

Finding a location for your concierge medical practice

Deciding on the attributes of your new concierge medical practice location

Table 12-1 Space Rental Considerations

Table 12-2: Worksheet – Location / Space Comparison Chart

DESIGNING THE LAYOUT OF YOUR NEW CONCIERGE PRACTICE

Table 13-1 Used / Refurbished Equipment Purchasing Worksheet

Figure 13-1 Safety and Performance Standards for Medical Equipment and Supplies

EXERCISE 17: PRACTICE LAYOUT CONISDERATION

EXERCISE 19 FLOOR PLAN LAYOUT

EXERCISE 20 DESIGNING YOUR OPERATIONS PROCESSES AND EVALUATING YOUR COSTS

PLANNING THE MOVE TO YOUR NEW CONCIERGE MEDICAL PRACTICE LOCATION

TABLE 14-2 FURNITURE SHOPPING LIST

Should You Purchase or Should You Lease?

EXERCISE 21 WARRANTIES & SERVICE CONTRACTS TO MANAGE

Table 14-2 Questions to ask a potential medical goods or technology supplier

Business technology purchases

Business communications purchases

Software and hardware purchases

MONEY MATTERS

FINANCIAL FORECASTS & BUDGETS

Über Autor(innen)

Maria Todd is an award-winning and internationally respected healthcare business consultant. She is frequently hired to present continuing education workshops, seminars, and keynote addresses for international, national, state, and regional healthcare organizations, investment firms, pharmaceutical and device manufacturers, and medical staff meetings.

She has been consulting and managing medical groups in healthcare since shortly after graduation. She’s intimately familiar with the brand-building power of a successful marketing strategy and leading-edge innovation in healthcare. She built her first concierge medical practices and amenities-based practices internationally in the 1990s. They simply weren’t called "concierge" then, they were called private practices because the alternative was the public health, single-payer system. Maria often says, "If you wait long enough, you see things rotate back through again. I see cycles and recycles in healthcare (like IPAs, and ACOs, for example). We’ll continue to see it until someone breaks the mold. Grab a hammer!"

Maria is the author of several commercially-published, peer-reviewed books on myriad topics in healthcare business management, including the industry’s top books on managed care, physician employment contracting, physician integration and alignment, medical tourism and this latest title on concierge medicine. Her work is easily found all over the Internet.

Maria strives to be accessible to individual practitioners. She maintains a popular website that attracts more than 1000 visitors a day and provides training through her website and private workshops and webinars. She blogs regularly at http://mercuryadvisorygroup.com, contributes actively on LinkedIn, and works one-on-one with clinicians across the country and throughout the world. Through her consulting firm, Mercury Advisory Group, she has been instrumental in building concierge medical practices, clinics and hospitals throughout the USA and abroad. She also works on healthcare projects in the developing world, primarily in Asia and Africa.

Her clients benefit from dozens of checklists, templates, and worksheets that can bring order out of the chaos that accompanies most concierge medicine transition and marketing/promotion projects.