Urip CSR Strategies

Corporate Social Responsibility for a Competitive Edge in Emerging Markets
1. Auflage 2010
ISBN: 978-0-470-82628-7
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 240 Seiten, E-Book

Globalization has changed the nature of many markets. Previouslyprotected local industries have been forced to become morecompetitive, a situation that provides both opportunities andchallenges. Key among these is the challenge of implementingresponsible business practices. Corporate social responsibility(CSR) is widely recognized as a worthy commitment to ensuresustainable benefit for both corporations and communities. CSR isalso becoming an important base for businesses to build trust andconfidence in their stakeholders, with the potential to provide acompetitive edge.
To ensure sustainable growth opportunities, companies shouldpursue the three key dimensional values of creation:
* Profit
* People
* Planet
Well defined and strategic CSR activities will ensure an optimumbalance between social, environmental, and economic factors forsustainable profits. Hence, CSR has to be embedded within thebusiness strategy to provide a competitive edge in the areas ofbrand equity, corporate reputation, employee retention, andenvironmental conservation.
Although the principles of CSR are essentially the sameglobally, each location still calls for different emphasis in theimplementation process. Successful application of CSR principles isdirectly influenced by the business understanding of its businessstrategy in proportion to the needs of the local community.
As someone who has implemented all the above activitiessuccessfully, author Sri Urip is well placed to discuss effectiveCSR strategies to 21st century companies.

Autoren/Hrsg.

Urip, Sri

Inhaltsverzeichnis

Acknowledgments.
Benefits of Corporate Social Responsibility.
Preface.
Introduction.
PART 1 Strategies.
1 Corporate Social Responsibility, Good Corporate Governance,and Reputation Risk.
2 A New Phenomenon.
3 The Fundamentals and Evolution of CSR.
4 How to Optimize CSR.
5 Why and When to Apply CSR Activities.
6 Managing, Monitoring, and Reporting.
PART 2 Case Studies.
Case Study 1 PT Unilever Indonesia, Tbk.
Case Study 2 PT Bank Danamon Indonesia, Tbk.
Case Study 3 PURA Group.
Case Study 4 PT Astra International, Tbk.
Case Study 5 PT Indo Tambangraya Megah, Tbk.
Case Study 6 H.J. Heinz.
Case Study 7 TNT International B.V., the Netherlands.
Case Study 8 Intel Corporation, US.
Case Study 9 Motorola.
Case Study 10 CSR in Thailand.
References.
Index.

Über Autor(innen)

Sri Urip is a former CEO of PT Unilever Indonesia. Duringher 30 years of service with Unilever, Sri Urip combined the CSRprinciples of continuous community building and development withcreative marketing for market expansion, resulting in thesustainability of Unilever's dominance in these markets up to thepresent day.
Sri Urip is also a former Independent Commissioner of PT MultiBintang Indonesia Tbk (a member of the Heineken Group, 1999-2007),PT Sepatu Bata Tbk (a member of Bata International 1999-2010) andPT Dynaplast Tbk (2000-2007). She is currently IndependentCommissioner of PT Bank CIMB Niaga Tbk.
As a seasoned CSR practitioner with long practical experience, SriUrip is one of the most sought-after speakers on Corporate SocialResponsibility for various forums in Indonesia.