Buch, Englisch, 224 Seiten, Format (B × H): 163 mm x 227 mm, Gewicht: 395 g
Buch, Englisch, 224 Seiten, Format (B × H): 163 mm x 227 mm, Gewicht: 395 g
ISBN: 978-0-470-16506-5
Verlag: WILEY
Praise for Accidental Branding
"I've fallen in love with Accidental Branding. It is my favorite business book for 2008!"
--Diane K. Danielson, TopShelf Reading Picks Blogger, Entrepreneur.com CEO, Downtown Women's Club and coauthor of The Savvy Gal's Guide to Online Networking (or What Would Jane Austen Do?)
"The central idea of this book is nothing short of brilliant. Not that you can start a business like Burt's Bees in your basement, but that even experts can learn a lesson from the accidental marketers. Great stuff."
--Seth Godin, author of Meatball Sundae
"Accidental Branding is a gift from a master storyteller. Vinjamuri has an extensive knowledge of brands and a keen nose for great stories."
--Scott WilliamsChief Marketing Officer, Morgans Hotel Group
"Accidental Branding is a wake-up call for budding entrepreneurs who think a great brand is only about market research."
--Eve TahminciogluMSNBC.com's YourBiz blogger, author of From the Sandbox to the Corner Office
"Vinjamuri tells stories to get us to think differently about familiar brands.A great read!"
--Dawn KiernanDirector of Marketing, American Express
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Foreword.
Chapter I. What is an Accidental Brand.
Chapter II. The Accidental Brand-Builder in You.
Chapter III. The Storyteller John Peterman (J. Peterman).
Chapter IV. Craig Newmark (Craigslist).
Chapter V. Gary Erickson (Clif Bar).
Chapter VI. Myrian Zaoui and Eric Malka (The Art of Shaving).
Chapter VII. Gert Boyle (Columbia Sportswear).
Chapter VIII. Julie Aigner-Clark (Baby Einstein).
Chapter IX. Roxanne Quimby (Burt's Bees).
Afterword.
