Visser The Age of Responsibility

CSR 2.0 and the New DNA of Business
2. Auflage 2011
ISBN: 978-1-119-97099-6
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 408 Seiten, E-Book

The new generation of CSR
In this landmark book Wayne Visser shows how the old model of Corporate Sustainability & Responsibility (CSR) is being replaced by a 2nd generation movement. This generation goes beyond the outmoded approach of CSR as philanthropy or public relations (widely criticised as 'greenwash') to a more interactive, stakeholder-driven model.
* Provides a 'second generation' approach to CSR that will breathe new life into the movement
* Can increase the effectiveness of CSR as a strategy to create positive change in society through business
* Acknowledges the challenges faced by conventional businesses and provides the measures needed to face these

Autoren/Hrsg.

Visser, Wayne

Weitere Mitwirkende

Hollender, Jeffrey

Inhaltsverzeichnis

List of boxes, cases, figures and tables ix
Foreword by Jeffrey Hollender xi
Acknowledgements xvii
About the author xviii
Part I: The call to responsibility 1
1 Our ability to respond 3
Part II: The ages and stages of CSR 21
2 The age of greed 23
3 The age of philanthropy 49
4 The age of marketing 73
5 The age of management 95
6 The age of responsibility 131
Part III: The principles of CSR 2.0 153
7 The principle of creativity 155
8 The principle of scalability 189
9 The principle of responsiveness 221
10 The principle of glocality 249
11 The principle of circularity 281
Part IV: Our ability to change 313
12 The matrix of change 315
13 Making a difference 343
Bibliography 367
Index 377
Other books by Wayne Visser 390

Über Autor(innen)

Wayne Visser is Founder and Director of the think-tank CSRInternational and the author/editor of twelve books, including nineon the role of business in society. In addition, he is a SeniorAssociate at the University of Cambridge Programme forSustainability Leadership, Professor of Sustainability at MagnaCarta College, Oxford, and Adjunct Professor in CSR at the La TrobeGraduate School of Management in Australia.