Buch, Englisch, 120 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 219 g
Reihe: SpringerBriefs in Business
The Case of Multinational Pharmaceutical Companies
Buch, Englisch, 120 Seiten, Paperback, Format (B × H): 155 mm x 235 mm, Gewicht: 219 g
Reihe: SpringerBriefs in Business
ISBN: 978-3-030-59067-3
Verlag: Springer International Publishing
More specifically, the book investigates the following business model-related questions: Do pharmaceutical companies provide products that meet the needs of the BoP? What characterizes the value generation of the company? What revenue model leads to a profitable business, and what role does a network of partners play in the business model?
Findings reveal that there is no ‘one-size-fits-all’ answer to these questions. Providing continuous availability, affordability at a good quality of goods and services, creating health awareness, as well as localizing business to achieve a level of inclusiveness are essential prerequisites for success. In the last chapter this book provides a business model prototype that accounts for these key success factors for business at the Bottom of the Pyramid and points to further research topics.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Volkswirtschaften einzelner Länder und Regionen
- Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Multinationale Unternehmen
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
- Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
- Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Wirtschaftliche Globalisierung
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Fertigungsindustrie Pharmaindustrie
- Medizin | Veterinärmedizin Medizin | Public Health | Pharmazie | Zahnmedizin Medizinische Fachgebiete Pharmakologie, Toxikologie
Weitere Infos & Material
Introduction.- The Bottom of the Pyramid Concept.- Business Models at the Bottom of the Pyramid Context.- Political and Macroeconomic Situation in Sub-Saharan Africa.- Healthcare System and Pharmaceutical Market in Sub-Saharan Africa.- Pharmaceutical MNCs Addressing the BoP Market: Empirical Analysis.- Conclusion, Conceptual Framework, and Future Research.