von Stamm The Innovation Wave

Meeting the Corporate Challenge
1. Auflage 2005
ISBN: 978-0-470-85798-4
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 224 Seiten, E-Book

Focusing on the future challenges companies face in being continously innovative, this book is based on a combination of world class talks given at the Innovation Exchange (IE) conference in November 2001. Through interviews with various companies, the book identifies the best and worst practices in innovation strategy. Three main topics are discussed in detail: trends, challenges, and paradoxes. Utilizing practical and academic knowledge, with a strong reliance on real-world applicability, the book will help readers build innovation performance into their companies.

Autoren/Hrsg.

von Stamm, Bettina

Inhaltsverzeichnis

Acknowledgements.
Sink or swim - Introduction.
1. Gauging the sea - understanding where we are.
What do we mean by innovation?
The importance of innovation.
The current status of innovation - a view from the InnovationExchange.
Change is the only constant.
Drivers of change.
Anchor points.
2. Rising tides - establishing an urgency.
The rapids of change - Gary Hamel, Strategos.
Anchor points.
3. Fishing where the fish are - the need to focus.
Strategy and vision.
Throwing a brand a lifeline - P-Y. Gerbeau, former CEO of theMillennium Dome in London.
Context and constraints.
Walking on water - how to win by breaking the rules - CostasMarkides, London Business School.
The role of communication.
The issue of measurement.
Anchor points.
4. Riding the wave - how to make it happen.
Where ideas come from.
Freak waves - make the most of them - Gareth Jones, formerlyHead of Human Resources at the BBC
The role of market research.
From concept to implementation.
A note on processes.
Approaches to infusing innovation.
Keeping innovation afloat - innovation as a cycle of tension andtranquillity - Stephen Moon, GlaxoSmithKline, and Ben Bryant,London Business School.
Anchor points.
5. Riding on the crest of the wave - how to stay on top.
The role of leadership.
Culture.
Finding the fish and aligning the fleet - making innovation aneveryday capability - Jens Maier and Ian Owen, Zurich FinancialServices.
The role of the human resource (HR) department.
Work environment.
Anchor points.
6. Endless as the sea - innovation challenges.
Innovation paradoxes.
Future innovation challenges.
Final comment.
Suggested reading.
References.
Index.

Über Autor(innen)

Involved since the formation of the idea for the InnovationExchange (IE) in 1998, Dr Bettina von Stamm is now responsible forthe running of the initiative at London Business School (LBS). Sheorganises and facilitates the varied activities of the IE,including workshops, other events and research projects. With afirst degree in architecture and town planning, an MBA, and a PhD(The Impact of Context and Complexity in New Product Development)from LBS, Bettina has developed an expertise in innovation, design,design management and creativity.
Bettina has developed a set of ten case studies, sponsored by theDesign Council, which form the basis for an MBA elective course oninnovation and design at London Business School. Bettina has alsotaught on the distance learning MBA in Design Management for theUniversity of Westminster and carried out a variety of consulting,research and training projects with clients such as the BBC, IDEO,Ford, SKF and Ernst & Young International. Bettina is author ofthe forthcoming book Managing Innovation, Creativity and Design(John Wiley & Sons).