Webvertising

The Ultimate Internet Advertising Guide. Hrsg.: SCN Education B.V.
Softcover Nachdruck of the original 1. Auflage 2000
ISBN: 978-3-322-86795-7
Verlag: Vieweg+Teubner

It is clear that the costs, strategies and effectiveness of Internet marketing differ greatly from conventional marketing. This book contains a wide range of white papers and case studies written by specialists, which inform you on how to exploit the new advertising trend. The information details the best strategies and will save you a great deal of time and money.

Zielgruppe

Research

Autoren/Hrsg.

weitere Mitwirkende

Mehr anzeigen

Inhaltsverzeichnis

Effectiveness of Banner advertising - Webvertising tutorials - Advantages and disadvantages of Webvertising - Defining the online audience - Interactive marketing relationships - How to integrate Webvertising into your media plan - Branding on the Net

Über Autor(innen)

The Publishing department of SCN Education was founded in 1998 and has built a solid reputation with the production of the HOTT Guide series. In their research activities for the HOTT Guide series they have established a broad network of IT-specialists (leading companies, researchers, etc) who have contributed to the books.