Buch, Englisch, 120 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 204 g
Reihe: Topics in Australasian Library and Information Studies
Buch, Englisch, 120 Seiten, Format (B × H): 170 mm x 244 mm, Gewicht: 204 g
Reihe: Topics in Australasian Library and Information Studies
ISBN: 978-1-876938-90-1
Verlag: Woodhead Publishing
The author has worked in public, special and academic libraries at various stages of her career, as well as the library trade sector and consultancy. As a professional project manager and consultant for over ten years, she has wide experience in identifying the needs of her clients to market and communicate effectively with their audiences. The book draws on her experience as a consultant and draws on material developed for clients by AIMA Training and Consultancy Services over many years in the field.
Autoren/Hrsg.
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Weitere Infos & Material
Making sense of marketing; Marketing 101: How it all began; Groundwork: The situation analysis; Developing a strategy; Market research and marketing information systems; Managing the marketing effort.