Buch, Englisch, 438 Seiten, Format (B × H): 153 mm x 214 mm, Gewicht: 816 g
Buch, Englisch, 438 Seiten, Format (B × H): 153 mm x 214 mm, Gewicht: 816 g
ISBN: 978-1-56024-928-3
Verlag: Routledge
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Contents
Foreword - Preface - Section I: Introduction - Ecological Imperatives and the Role of Marketing - Section II: Re-Evaluating the Tenets of Marketing - The Eco-Marketing Orientation: An Emerging Business Philosophy - Environmental Marketing: Bridging the Divide Between the Consumption Culture and Environmentalism - Marketing's Linear-Hierarchical Underpinning and a Proposal for a Paradigm Shift in Values to Include the Environment - Section III: Profiling the Environmentally Conscious Consumer - An Examination of the Conserving Consumer: Implications for Public Policy Formation in Promoting Conservation Behavior - Eco-Attitudes and Eco-Behaviors in the New German States: A 1992 Perspective - Ecologically Concerned Consumers and Their Product Purchases - Implications of Understanding Basic Attitude Change Processes and Attitude Structure for Enhancing Pro-Environmental Behaviors - Section IV: Green-Based Product Trends - Green-Based Innovation: Sustainable Development in Product Management - Section V: What About Green Advertising - Cleaning Up Green Marketing Claims: A Practical Checklist - A Classification Schema for Environmental Advertising Claims: Implications for Marketers and Policy Makers - Section VI: Reverse Channel Systems - A Typology of Reverse Channel Systems for Post-Consumer Recyclables - Section VII: The Green Movement and Its Implications for Effective Marketing Strategy - Behaviors of Environmentally Concerned Firms: An Agenda for Effective Strategic Development - In Search of Market Segments for Green Products - Section VIII: Green Strategy and Public Policy - Voluntary Reaction to Green Policies Among Market-Mavens: An Application of the Parallel-Political Marketplace Conceptualization - Section IX: Greening Within the Context of Macro-Marketing - Green Marketing and Selling Brotherhood - Section X: An International Case Study - Environmental Issues in the Freight Transport Industry: A Qualitative Analysis of Key Stakeholders' Perceptions - Section XI: Some Conclusions - The Future of Environmental Marketing: Food for Thought - Index - Reference Notes Included