Wittenberg-Cox / Maitland Why Women Mean Business

Understanding the Emergence of our next Economic Revolution
1. Auflage 2009
ISBN: 978-0-470-68562-4
Verlag: John Wiley & Sons
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 390 Seiten, E-Book

Never before has there been such a confluence of internationalattention to the economic importance of women and the need forpolicies to enable them to fulfil their potential. The position ofwomen - as employees, consumers and leaders - is seen as a measureof health, maturity and economic viability.
Why Women Mean Business takes the economic arguments forchange to the heart of the corporate world. This powerful new bookanalyses the opportunities available to companies that reallyunderstand what motivates women in the workplace and themarketplace. Find out how companies that learn to adapt to womenwill be better able to respond to the challenge of an ageingworkforce and the demands of the next generation of knowledgeworkers. The authors compare policies and approaches in countriesaround the world, that offer surprising and envious results.
The optimisation of women's talents will boost the bottomline. Taking action to achieve this will require sustained courageand conviction from today's corporate leaders. Reading WhyWomen Mean Business will be an important first step.

Autoren/Hrsg.

Wittenberg-Cox, Avivah

Maitland, Alison

Inhaltsverzeichnis

Foreword by Niall FitzGerald KBE xiii
Preface by Michael Kimmel xv
Acknowledgements xxi
CHAPTER ONE: WOMENOMICS 1
Guarantors of growth 1
The strategic side of the gender divide 6
Opportunity cost 9
Valuing difference 12
Becoming "gender-bilingual" 15
Declining demographics is not destiny 18
21st century forces: weather, women, web 22
CHAPTER TWO: MOST OF THE TALENT 27
The "talent wars" are here 28
Female brainpower 30
Under-used talent 34
The role of business schools 36
Tapping into the pool 39
Recruiting: making women welcome 40
Retaining: structural repairs needed 44
Promoting: return on investment 57
Building better boards 62
Legislating solutions - the controversial quota 65
CHAPTER THREE: MUCH OF THE MARKET 73
Purchasing power - beyond parity 75
Female finances 77
Sex and segmentation 85
The many faces of marketing to women 89
Shut-your-eyes 90
Marginalise 93
Specialise 94
Prioritise 96
CHAPTER FOUR: BECOMING "BILINGUAL", WHATCOMPANIES CAN DO 103
A fresh look at traditional approaches to gender 103
Equal and different 107
Diversity dilemmas 110
Recognise that "best" is biased 113
Surprising sectors 119
A new approach to gender 120
Understand the starting point 120
Personalise the conversation 124
Manage the metaphors - the power of vocabulary and vision126
The building blocks of bilingualism 130
1 "Getting it": top management commitment 131
2 Management bilingualism: proactively managing difference132
3 Empowering women: the knowledge and networks to succeed133
4 Banning bias: identifying and eliminating systemic bias fromcorporate systems and processes 134
CHAPTER FIVE: SEVEN STEPS TO SUCCESSFUL IMPLEMENTATION141
Key success factors 141
1 Awaken your leadership team 143
2 Define the business case 148
3 Let people express resistance 151
4 Make it a business issue, not a women's issue 155
5 Make changes before making noise 162
6 Don't mix up the messages 166
7 Give it a budget, not just volunteers 170
CHAPTER SIX: CULTURE COUNTS, WHAT COUNTRIES CAN DO183
Making bosses and babies 183
Best and worst: surprising results 187
Imperfect deal in America 199
Continents of contrast 206
Public policy pull, private sector push 212
CHAPTER SEVEN: FIGURING OUT FEMALES 223
What companies need to know about women 223
Discomfort with "politics" 225
The conversations that matter 236
Careers are not straight lines 238
Phase 1: ambition 242
Phase 2: culture shock 244
Phase 3: self-affirmation 252
The lure of entrepreneurship 256
Alternative views of "power" 258
Sex, success and the media 259
Change agents on their own terms 264
CHAPTER EIGHT: TOMORROW'S TALENT TRENDS . . . TODAY,"WOMEN-FRIENDLY" MEANS"PEOPLE-FRIENDLY" 271
New models of work 273
Fathers count too 277
Technology as enabler 280
The value of "grey" brainpower 285
Making the most of the "Me" generation 291
The future is already here 296
CHAPTER NINE: CONCLUSION, FROM BETTER BUSINESS TO A BETTERWORLD? 301
New voices, new choices 302
New measures of success 306
A challenge for business 309
Index 317

Über Autor(innen)

Avivah Wittenberg-Cox is CEO of 20-First, a leading genderconsultancy, Publisher of 20-first.com and a global expert on howbusinesses can gender balance to get the best out of bothhalves of the talent pool and both halves of the market. Sheis also the founder and honorary president of the EuropeanProfessional Women's Network, and a certified executivecoach. Elle Magazine recognised her as one of the top 40 womenleading change. She lives in France with her husband and genderbalanced children (a son and a daughter).
Alison Maitland is a journalist and commentator who hasbeen writing about women and business for over a decade. She spent20 years with the Financial Times, latterly as Management Writer. Aregular conference speaker and moderator, Alison is a SeniorVisiting Fellow at Cass Business School in London and directs TheConference Board's European Council for Diversity inBusiness. She lives in the UK with her husband and twodaughters.