Yano Pink Globalization

Hello Kitty's Trek across the Pacific
1. Auflage 2013
ISBN: 978-0-8223-9588-1
Verlag: De Gruyter
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 336 Seiten

Tracing the global circulation and consumption of Hello Kitty, Christine R. Yano analyzes the spread of Japanese "cute-cool" culture, which she sees as combining kitsch with an ironic self-referentiality.

Autoren/Hrsg.

Yano, Christine R.

Fachgebiete

• Sozialwissenschaften Soziologie | Soziale Arbeit Soziale Gruppen/Soziale Themen Gender Studies, Geschlechtersoziologie
• Interdisziplinäres Wissenschaften Wissenschaft und Gesellschaft | Kulturwissenschaften Populärkultur
• Sozialwissenschaften Soziologie | Soziale Arbeit Soziologie Allgemein
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Freizeitsoziologie, Konsumsoziologie, Alltagssoziologie, Populärkultur

Inhaltsverzeichnis

Preface and Acknowledgments. Grabbing the Cat by Its Tail, or How the Cat Grabbed Me

Introduction. Kitty—Japan—Global

1. Kitty at Home: Kawaii Culture and the Kyarakuta Business

2. Marketing Global Kitty: Strategies to Sell Friendship and "Happiness"

3. Global Kitty: Here, There, and Nearly Everywhere

4. Kitty Backlash: What's Wrong with Cute?

5. Kitty Subversions: Pink as the New Black

6. Playing with Kitty: Serious Art in Surprising Places

7. Japan's Cute-Cool as Global Wink

Appendix 1. Sanrio and Hello Kitty Timeline

Appendix 2. Artists in Sanrio's Hello Kitty Thirtieth Anniversary Exhibit and Catalogue

Notes

References

Index

Über Autor(innen)

Christine Yano is Professor and Chair of Anthropology at the University of Hawaii. She is the author of Airborne Dreams: "Nisei" Stewardesses and Pan American World Airways, also published by Duke University Press, Crowning the Nice Girl: Gender, Ethnicity, and Culture in Hawai’i’s Cherry Blossom Festival, and Tears of Longing: Nostalgia and the Nation in Japanese Popular Song.