Buch, Englisch, 156 Seiten, Format (B × H): 156 mm x 234 mm
How to Price in After Sales to Maximize Profitability
Buch, Englisch, 156 Seiten, Format (B × H): 156 mm x 234 mm
ISBN: 978-1-041-08891-2
Verlag: Taylor & Francis Ltd
After sales pricing has become a key priority of every company that manage parts operations. Written in a simple and readable way, Smart Pricing is a concrete guide to support the transition to a modern and robust pricing strategy for parts and after-sales pricing.
In Smart Parts Pricing, pricing expert Dan Zatta explains how to boost profitability and build a competitive advantage, transforming the way companies set and manage after sales prices. It uncovers all the key aspects of monetization: price strategy, price setting, price implementation, price steering, and price enablers. It also includes parts pricing quick wins that can be actioned immediately. Concrete use cases from a diverse range of industries are presented, as well as how to gain insights about competitors’ prices and how to successfully use parts pricing software.
This practical manual provides a clear guide to everyday decisions on parts pricing, and is particularly relevant for companies with after sales business units, consultants offering part pricing services, and market research companies offering parts benchmarks.
Zielgruppe
Postgraduate and Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensorganisation & Entwicklungsstrategien
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Einzel- und Großhandel
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing
- Wirtschaftswissenschaften Volkswirtschaftslehre Internationale Wirtschaft Entwicklungsökonomie & Emerging Markets
- Geowissenschaften Umweltwissenschaften Nachhaltigkeit
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Vertrieb
Weitere Infos & Material
PART I. After Sales Profit Relevance Chapter 1. Spare parts pricing: the hidden profit source Chapter 2. Four pillars of parts price setting Chapter 3. Transforming Spare Parts Pricing: From Foundation to Foresight Chapter 4. The 7 sins of spare parts pricing PART II. 10 Quick Wins in Spare Parts Pricing Chapter 5. Hierarchical Pricing Chapter 6. Rounding routines Chapter 7. Outlier elimination Chapter 8. Low margin optimization Chapter 9. Tail pricing Chapter 10. Life-cycle pricing Chapter 11. Market intelligence Chapter 12. Minimum-order threshold Chapter 13. Price quantity breaks Chapter 14. Capacity planning & optimization PART III. Learning from Parts Pricing Transformations Chapter 15. Philips Healthcare: Customer-Centric Parts Pricing Chapter 16. Terex: Parts Pricing Excellence with RGM, Data and Technology Chapter 17. Ariston Thermo: Automation in Parts Pricing Chapter 18. Tenneco: Adapting Value Communication to Evolving Parts Purchase Decision-Makers Chapter 19. OPTIMA: Market Intelligence for Proactive Parts Distribution Chapter 20. Nokia Hardware Services: Shift to a Value-Centric Commercial Strategy Chapter 21. Mercedes Benz: Advancing Parts Pricing Maturity via a Unified EU Spares Strategy Chapter 22. Maserati: From Cost Plus to Value Pricing PART IV. How to Win in Parts Pricing Chapter 23. Getting started Chapter 24. From Excel to state-of-the-art parts pricing software Chapter 25. From intransparency to market visibility Chapter 26. The Future of Spare Parts Pricing