Bamford / Gomes-Casseres / Robinson Mastering Alliance Strategy

A Comprehensive Guide to Design, Management, and Organization
1. Auflage 2003
ISBN: 978-0-7879-6511-2
Verlag: John Wiley & Sons
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 432 Seiten, E-Book

Successful business alliances today are critical to the competitiveadvantage of many companies. Mastering Alliance Strategy presentsstate-of-the-art thinking and practices for using partnershipseffectively. This essential resource will help you understand anduse alliances better, whether you are a new or seasoned allianceprofessional, a business-development specialist, a line manager, ora top executive. The authors argue that the secrets to success lienot solely in the intricacies of a deal but also in the strategyand organization behind the deal. They draw ideas and tools fromyears of research and reporting on four elements that are key to aneffective alliance strategy:
* Designing the alliance and crafting the agreement
* Managing the alliance after it is launched
* Leveraging a constellation of alliances
* Building an internal alliance capability

Autoren/Hrsg.

Bamford, James D.

Gomes-Casseres, Benjamin

Robinson, Michael S.

Inhaltsverzeichnis

Acknowledgments.
Introduction: What Is Alliance Strategy?
Part One: Designing Alliances Setting Strategy.
1. Envisioning Collaboration (David Ernst).
2. Finding Joint Value (Charles Roussel).
3. Managing Risk.
4. Entering Emerging Markets (Ashwin Adarkar, Asif Adil, DavidErnst, Paresh Vaish).
5. Putting Strategy Before Structure.
Building the Foundation.
6. Collaborating with Competitors.
7. Crafting the Agreement: Lawyers and Managers (David Ernst,Stephen I. Glover, James D. Bamford).
8. Negotiating the Deal.
Part Two: Managing Alliances Working Together.
9. Relationship Management (Jeff Weiss, Laura J. Visioni).
10. Governing Collaboration.
11. Making Joint Decisions (Francine G. Pillemer, Stephen G.Racioppo).
12. Managing Without Control (Gene Slowinski).
Leading the Relationship.
13. Alliance Staffing.
14. Roles of the Alliance Manager.
15. Life as an Alliance Manager.
Getting Out.
16. Why Joint Ventures Die (Bruce Kogut).
17. Graceful Exit.
Part Three: Competing in Constellations Managing Networks.
18. Constellation Strategy.
19. Constellation Governance.
20. Constellation Dynamics.
Veterans and Pioneers.
21. Reaching Every Pocket: Coca-Cola.
22. Network Effects: Visa International.
23. From Local to Global: Colliers International.
24. Leading Wagon Trains: Western Wisdom.
Part Four: Building an Alliance Capability.
Sustaining the Effort.
25. Growth of Alliance Capabilities (James D. Bamford, DavidErnst).
26. Alliances Across the Corporation: Unisys.
27. Training for Collaboration.
Master Builders.
28. Grandmasters at the Extremes.
29. Order Out of Chaos: Lotus Development.
30. From Art to Science: FedEx.
31. An Army of Diplomats: Eli Lilly (Nelson M. Sims, Roger G.Harrison, Anton Gueth).
About the Authors.
Index.

Über Autor(innen)

James D. Bamford is a consultant in Washington, D.C., who focuseson a range of alliance issues including strategy, deal making,governance, launch, restructuring, and portfolio management. He wasthe cofounder and editor of The Alliance Analyst.
Benjamin Gomes-Casseres is a professor at Brandeis University andpreviously was at Harvard Business School. He wrote The AllianceRevolution and numerous articles on alliance strategy and heconsults and teaches widely on the topic.
Michael S. Robinson is a consultant in Sydney, Australia, and wascofounder and publisher of The Alliance Analyst. He launched anumber of publications and started successful businesses in Asia,Europe, and the United States.