Bronner / Ringe / Hirt Audio Branding Yearbook 2014/2015

((( ABA ))) Audio Branding Academy
1. Auflage 2015
ISBN: 978-3-8452-6081-5
Verlag: Nomos
Format: PDF
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 157 Seiten, Format (B × H): 148 mm x 210 mm

The 2015 Audio Branding Awards took place in Berlin at Humboldt University. On the Award day, the finalists of the Awards, selected by an international expert jury, presented their best-practice cases to the international expert audience. At the following Award gala, the winners were announced.

On the Academy Day, four half-day workshops with education opportunities for newcomers and professionals were offered. Topics included basics of audio branding, licensing and legal matters and testing music in advertising.
In this Yearbook, you will find the proceedings of the Audio Branding Awards. It contains a comprehensive summary article, award case studies, articles about licensing and legal matters, testing music in advertising and music and return on investment.

Autoren/Hrsg.

Bronner, Kai

Ringe, Cornelius

Hirt, Rainer

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Fernsehen & Rundfunk

Inhaltsverzeichnis

1;Cover;1
2; Audio Branding Congress 2015 Summary;12
3; Music, Brands, & Advertising: Testing What Works;32
4; Radio Station Jingles: How statistical learning applies to a special genre of audio logos;54
5; How to Navigate Music Licensing and Make Money;74
6; Music Matters – A Study of How Brands Are Using Music and Sound;94
7; Audio Branding and ROI – A Review;104
8; Wiener Linien Sound Branding;118
9; Åhléns City – Big Experiences for Little Customers;126
10; About the Authors;134
11; Audio Branding Society;142