Darics, E: Language in Business, Language at Work

1. Auflage 2018
ISBN: 978-0-230-29842-2
Verlag: Macmillan Education

Buch, Englisch, 343 Seiten, Book, Format (B × H): 155 mm x 235 mm, Gewicht: 554 g

Packed with contemporary examples from the business world, this is an exciting and engaging text which explains how language works in business, how to analyse it and how to use it in an informed and creative way.

The book is split into three parts, which look at business communication from corporate, management and employee perspectives. Wide-ranging in nature, it explores a variety of topics ranging from stakeholder communication and brand narratives to managing conflict and self-branding. Each chapter contains ample opportunity for readers to put new skills into practice, while case studies act as springboards for further discussion.

This is essential reading for students of both language and business-related disciplines, both during and beyond their studies. It is also an indispensable resource for teachers of business communication.

Zielgruppe

Lower undergraduate

Autoren/Hrsg.

Darics, Erika

Koller, Veronika

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Interkulturelle Kommunikation & Interaktion
• Geisteswissenschaften Sprachwissenschaft Angewandte Sprachwissenschaft
• Geisteswissenschaften Sprachwissenschaft Fachsprachen
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Marketing

Inhaltsverzeichnis

1. Language and business successPart I: corporate perspectives2. Communicating with stakeholders3. Branding4. Digital PR5. Talking to customers6. Crisis communicationPart II: management perspectives7. Leadership 8. Change management9. Managing conflicts 10. Diversity and inclusionPart III: employee perspectives11. The language of recruitment 12. Interviews in the workplace13. Constructing employees14. Using language in business, using language at work

Über Autor(innen)

Dr Erika Darics is an interdisciplinary scholar working at the intersection of discourse, communication and organizational studies. She lectures at Aston University, UK and works as a consultant for organizations on internal and external communication issues. She is passionate about soft skills education and tweets as @LinguaDigitalis.

Dr Veronika Koller is Reader in Discourse Studies at Lancaster University, UK having previously worked at Vienna University of Economics and Business. Her research interests centre on corporate and health communication. Outside academia, Veronika is senior associate analyst with consultant company Linguistic Lanscapes and has also co-faciliated seminars for the British Academy of Management.