Buch, Englisch, 224 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 354 g
Reihe: PR In Practice
Buch, Englisch, 224 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 354 g
Reihe: PR In Practice
ISBN: 978-0-7494-3381-9
Verlag: Kogan Page
International in scope, and written in a practical and easy-to-follow style, this new edition is packed with advice from expert practitioners in the field including Ardi Kolah and Pamela Mounter. Public Relations in Practice will provide a sound introduction to a wide range of specialist areas, including:
- Marketing communications
- Internal communication
- Financial public relations
- Government and local government relations
- Public relations for non-commercial organizations
- Business-to-business (B2B) public relations
- International communications
- Sponsorship
- Pressure groups
- Corporate social responsibility
- Public relations for the services sector
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
About the Authors
Preface
Public Relations in Practice: The 21st-Century Landscape
Marketing Communications
Internal Communication
Financial Public Relations
Business-to-business Public Relations
Lobbying Westminster and Whitehall
Local Government Relations
Community Relations
Public Relations in the Voluntary Sector
Sponsorship
Communicating Corporate Responsibility
Services PR
Living in an NGO World