Buch, Englisch, 280 Seiten, HC gerader Rücken kaschiert, Format (B × H): 161 mm x 240 mm, Gewicht: 592 g
Reihe: PR In Practice
A Handbook for PR and Communications Professionals
Buch, Englisch, 280 Seiten, HC gerader Rücken kaschiert, Format (B × H): 161 mm x 240 mm, Gewicht: 592 g
Reihe: PR In Practice
ISBN: 978-0-7494-7653-3
Verlag: Kogan Page
Whether it is an internal or external crisis, now more than ever brands and organizations are having to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media.
Crisis, Issues and Reputation Management defines and explores the value of reputation, providing practical guidelines for effective reputation management that will resolve issues with minimum damage and disruption to the business.
Showcasing a variety of crises through a range of case studies from international brands including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more, this definitive handbook provides a new and broader perspective on the topic for new and seasoned practitioners alike.
Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises - and handling crises once they occur.
Autoren/Hrsg.
Fachgebiete
- Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
- Wirtschaftswissenschaften Betriebswirtschaft Management Risikomanagement
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
Weitere Infos & Material
Chapter - 01: Reputation: what it is and why it matters; Chapter - 02: The challenging climate in which reputations are managed; Chapter - 03: What are the risks to reputation?; Chapter - 04: Externally driven issues; Chapter - 05: Internally driven issues; Chapter - 06: Externally driven incidents; Chapter - 07: Internally driven incidents; Chapter - 08: Interrelated risks; Chapter - 09: Managing reputation risk through the life cycle; Chapter - 10: Predicting reputation risk; Chapter - 11: Preventing reputation risk; Chapter - 12: Preparing for acute reputation risk; Chapter - 13: Resolving risks to reputation; Chapter - 14: Responding to immediate reputation risk; Chapter - 15: Recovering from reputation damage; Chapter - 16: Where next for crisis, issues and reputation management?