Liedtka / Ogilvie The Designing for Growth Field Book

A Step-by-Step Project Guide
1. Auflage 2019
ISBN: 978-0-231-54754-3
Verlag: De Gruyter
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 100 Seiten, EPUB

Reihe: Columbia Business School Publishing

Designing for Growth showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project.

Autoren/Hrsg.

Liedtka, Jeanne

Ogilvie, Tim

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Management Unternehmensführung
• Wirtschaftswissenschaften Betriebswirtschaft Management Entscheidungsfindung
• Geisteswissenschaften Design Produktdesign, Industriedesign

Inhaltsverzeichnis

Using Your Field Book
Foundations
The Steps
The Tools
Templates
Resources
An Example Project
Acknowledgments

Über Autor(innen)

Jeanne Liedtka is a professor at the University of Virginia Darden School of Business. Her Columbia University Press books include Solving Problems with Design Thinking: Ten Stories of What Works (2013) and Design Thinking for the Greater Good: Innovation in the Social Sector (2017).

Tim Ogilvie is the founder of Peer Insight, an innovation strategy consulting firm, and a visiting lecturer at the University of Virginia Darden School of Business.

Rachel Brozenske is vice president of Allison Partners, an organizational development consulting practice in Charlottesville, and an adjunct lecturer at the University of Virginia Darden School of Business.