Lowy Creating Loyalty in Youth Travel

How Travel Brands and Destinations Can Build Lifelong Relationships
1. Auflage 2025
ISBN: 978-1-3986-2062-9
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 256 Seiten, Accessible EPUB

How can senior travel leaders unlock lifelong value by building loyalty among youth travellers?

Creating Loyalty in Youth Travel provides a strategic guide for executives aiming to capitalize on this vital market segment. Written by Stephen Lowy, an expert in youth travel, this book offers proven tools and data-driven models to help tourism and hospitality leaders develop long-term, emotionally resonant relationships with young travellers, transforming them into lifelong customers and advocates.

You'll learn how to:

- Analyze youth traveller segments from backpackers to mobility workers
- Implement strategies that prioritize early engagement and sustained loyalty
- Leverage insights from expert interviews with leaders at Marriott and Tourism Australia
- Evaluate financial impact and ROI of targeting youth travel markets
- Integrate youth loyalty into broader organizational strategy for sustainable growth

Equip your organization with the frameworks and leadership insights needed to deliver impactful, long-term results in a competitive travel landscape.

Themes include: Youth travel loyalty, tourism strategy, customer lifecycle, financial impact, leadership, data-driven marketing, industry insights

Autoren/Hrsg.

Lowy, Stephen

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
• Sozialwissenschaften Sport | Tourismus | Freizeit Tourismus & Reise Tourismus & Reise: Ökonomie, Ökologie

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: What is youth travel?; Chapter - 02: The value of the youth travel market; Chapter - 03: Attracting the youth travel market; Chapter - 04: Building community; Chapter - 05: Investing in youth travellers as key drivers of economic growth; Chapter - 06: Authenticity, safety and growth; Chapter - 07: Challenges facing the youth travel sector and what they mean for the tourism industry; Chapter - 08: Maintaining brand loyalty; Chapter - 09: Destination marketing and management best practices; Chapter - 10: Language travel; Chapter - 11: The lifelong value of youth mobility; Chapter - 12: Reinventing hostels for a new generation; Chapter - 13: Redefining youth living; Chapter - 14: The shifting landscape of youth marketing; Chapter - 15: Engaging the next generation; Chapter - 16: The future of youth travel;

Über Autor(innen)

Stephen Lowy is Chairman of the British Educational Travel Association (BETA) and CEO of Anglo Educational Services (AES), which manages foreign student apartments in Central London. He is serving as Interim CEO of the Mountbatten Program, and is a board member of the Tourism Alliance, Trustee of the Savoy Educational Trust and Chairman of Association of Serviced Apartment Providers (ASAP). In 2023, he was named by the International Hospitality Institute as one of the '100 Most Inspirational People in Global Hospitality and Travel'. Stephen Lowy is based in London, UK.