NPR

The Trials and Triumphs of National Public Radio
Erscheinungsjahr 2005
ISBN: 978-0-231-12160-6
Verlag: Columbia University Press

Buch, Englisch, 216 Seiten, Format (B × H): 237 mm x 161 mm, Gewicht: 468 g

The people who shaped America's public broadcasting system thought it should be "a civilized voice in a civilized community" a clear alternative to commercial broadcasting. This book tells the story of how NPR has tried to embody this idea. Michael P. McCauley describes NPR's evolution from virtual obscurity in the early 1970s, when it was riddled with difficulties political battles, unseasoned leadership, funding problems to a first-rate broadcast organization.

The book draws on a wealth of primary evidence, including fifty-seven interviews with people who have been central to the NPR story, and it places the network within the historical context of the wider U.S. radio industry. Since the late 1970s, NPR has worked hard to understand the characteristics of its audience. Because of this, its content is now targeted toward its most loyal listeners highly educated baby-boomers, for the most part who help support their local stations through pledges and fund drives.

Autoren/Hrsg.

Mccauley, Michael

McCauley, Michael

Fachgebiete

• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft Radio- und Fernsehindustrie
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Medien & Gesellschaft, Medienwirkungsforschung
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften Fernsehen & Rundfunk
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie

Inhaltsverzeichnis

Acknowledgments1. A Lyceum of the Airwaves2. The Very First Brush Strokes3. The Price of Fame4. Phoenix Rising5. A Civilized Voice in a New Media EnvironmentNotesBibliography

Über Autor(innen)

Michael P. McCauley, a former radio journalist, is associate professor of communication and journalism at the University of Maine. The lead editor of Public Broadcasting and the Public Interest, he lives in Bangor, Maine.