Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018
Buch, Englisch, 542 Seiten, Format (B × H): 155 mm x 235 mm, Gewicht: 8307 g
ISBN: 978-3-319-72922-0
Verlag: Springer International Publishing
This book presents the latest research into the application of information and communication technologies within the travel and tourism sectors. Readers will find insightful contributions on a wide range of topics, including digital marketing, social media and online travel reviews, mobile computing, augmented and virtual reality, gamification, recommender systems, electronic distribution, online education and learning, and the sharing economy. Particular attention is devoted to the actual and potential impact of big data, and the development and implementation of digital strategies, including digital marketing and the digital economy. In addition to the description of research advances and innovative concepts, a number of informative case studies are presented. The contents of the book are based on the 2018 ENTER eTourism conference, held in Jönköping, Sweden. The volume will appeal to all academics and practitioners with an interest in the most recent developments in eTourism.
Zielgruppe
Research
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Dienstleistungssektor & Branchen Tourismuswirtschaft, Gastgewerbe
- Sozialwissenschaften Sport | Tourismus | Freizeit Tourismus & Reise Tourismus & Reise: Ökonomie, Ökologie
- Mathematik | Informatik EDV | Informatik Angewandte Informatik Wirtschaftsinformatik
- Wirtschaftswissenschaften Betriebswirtschaft Wirtschaftsinformatik, SAP, IT-Management
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
- Mathematik | Informatik EDV | Informatik Daten / Datenbanken
Weitere Infos & Material
Part 1: Virtual Reality and Gamification.- Part 2: Sharing Economy, Crowdsourcing and Coopetition.- Part 3: Information Search and Travel Behaviour.- Part 4: Social Media.- Part 5: Social Media and Technology in the Hospitality Industry.- Part 6: Mobile Tourism.- Part 7: Data Mining and Sentiment Analysis.- Part 8: Recommender Systems.- Part 9: Education and Learning.- Part 10: Big Data.