Buch, Englisch, 360 Seiten, Format (B × H): 159 mm x 234 mm, Gewicht: 744 g
308 Tips to Take Your Company Worldwide
Buch, Englisch, 360 Seiten, Format (B × H): 159 mm x 234 mm, Gewicht: 744 g
ISBN: 978-0-88415-753-3
Verlag: Taylor & Francis Inc
Zielgruppe
Professional Practice & Development
Autoren/Hrsg.
Fachgebiete
- Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Außenhandel
- Wirtschaftswissenschaften Betriebswirtschaft Management Internationales Management
- Wirtschaftswissenschaften Betriebswirtschaft Betriebswirtschaft: Theorie & Allgemeines
- Wirtschaftswissenschaften Wirtschaftswissenschaften Wirtschaftswissenschaften: Allgemeines
Weitere Infos & Material
Overview; Developing an international plan; Cross-cultural awareness; Economic integration; Importing; Exporting; Transporting goods internationally; Planning international operations; International financial management; International tax planning; Marketing and sales; International human resources; Risk management and corporate security; International legal management; Market entry strategies: global business without leaving home; Market entry strategies: direct marketing from the home country; Market entry strategies: selling through international agents and distributors; International franchising; Technology licensing; Determining what to licence; Managing licensees; Protecting intellectual property; International alliances: non-equality; International alliances: equity; Major issues in forming an IEJV; Establishing direct operations abroad; Acquiring a local company; Relationships with subsidiaries; Family business considerations; Capitalizing on international trends; International negotiations; International ethics.