Fashion Advertising and Public Relations

A Historical and Sociological Perspective
1. Auflage 2026
ISBN: 978-1-032-84806-8
Verlag: Taylor & Francis Ltd

Buch, Englisch, 292 Seiten, Format (B × H): 174 mm x 246 mm

Reihe: Mastering Fashion Management

Fashion Advertising and Public Relations offers a historically-grounded analysis of advertising and public relations in the fashion industry.

It provides an in-depth introduction to the history of styles and leading designer innovations in advertising from the early 1900s to the modern day, which took place in tandem with societal developments. The text aims to equip the reader with the cultural capital necessary to pursue a career in fashion communication by providing foundational knowledge of the fashion industry’s rich history. In line with this aim, it also covers a broad range of advertising and public relations practices in fashion, including fashion event management, press releases, digital media strategies, fashion magazine strategies, crisis communication, and CSR communication. A wealth of pedagogical features are included throughout the book, including reflection points, student exercises, and end-of-chapter discussion questions.

This unique textbook will be valuable for students of fashion marketing, business, and communication undergraduates studying public relations and advertising considering a career in fashion.

Comprehensive and ready-to-use instructor resources such as dedicated case studies for each chapter, assessment strategies, quizzes, essay topics and scenario assignments, are also offered online to augment teaching.

Zielgruppe

Postgraduate, Professional Reference, Undergraduate Advanced, and Undergraduate Core

Autoren/Hrsg.

Topic-Rutherford, Martina

Fachgebiete

• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Werbung
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Fertigungsindustrie Textilindustrie
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Unternehmensorganisation, Corporate Responsibility Unternehmensethik
• Wirtschaftswissenschaften Wirtschaftssektoren & Branchen Medien-, Informations und Kommunikationswirtschaft

Inhaltsverzeichnis

Part 1: The Fashion Industry 1. The Importance of Fashion for Advertising and PR 2. Fashion and Society 3. Fashion Styles (1900 – 2000) 4. Haute Couture vs Pret-à-Porter  Part 2: Advertising and PR Practice in the Fashion Industry 5. Digital Fashion Advertising and PR 6. CSR Communication for the Fashion Industry 7. Working with Fashion Magazines for APRs 8. Press Releases and Event Management in the Fashion Industry  Part 3: Advertising and PR in Haute Couture and Luxury Ready-to-Wear  9. Spotlight on Style and Influence: A Look at Histories and Campaigns Shaping Legacies of Haute Couture and Luxury Ready-to-Wear Houses

Über Autor(innen)

Martina Topic-Rutherford is a behavioral sociologist and mass communication scholar. She is currently an associate professor at the University of Alabama, College of Communication and Information Sciences, Department of Advertising and PR, USA.