Audio-visual Communication in the Multiscreen Era

1. Auflage 2026
ISBN: 978-1-032-81594-7
Verlag: Taylor & Francis Ltd

Buch, Englisch, 252 Seiten, Format (B × H): 156 mm x 234 mm

The book presents a theoretical and methodological framework that addresses the limitations of traditional, small-sample TV viewership surveys in today's evolving media landscape. It proposes a comprehensive system that reflects the communication effects of audio-visual information in the multiscreen era.

Drawing on Media System Dependency Theory, the book maps the relationships among the various factors shaping media product consumption. Furthermore, it integrates interpersonal and mass communication into a single analytical system that covers multiple levels, from micro to macro. It also proposes the hypothesis of fluid influence among individuals, interpersonal relationships, and society. The book introduces a novel vector autoregression (VAR) model to evaluate the effects of multiscreen audio-visual communication and provides a practical program implementation system that connects theoretical frameworks with actionable industry applications.

This book will offer valuable insights for scholars of media research, audiovisual communication, and cultural studies.

Zielgruppe

Academic, Postgraduate, Professional Practice & Development, Professional Reference, Undergraduate Advanced, and Undergraduate Core

Autoren/Hrsg.

Xuan, Zhao

Yong, Zhou

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften
• Sozialwissenschaften Medien- und Kommunikationswissenschaften Medienwissenschaften
• Sozialwissenschaften Soziologie | Soziale Arbeit Spezielle Soziologie Mediensoziologie

Inhaltsverzeichnis

1 Changes in China's Audio-Visual Communication Industry under the "Internet+" Context  2 Traditional Approaches to Measuring the Effectiveness of Audio-Visual Information Dissemination  3 Exploring the Measurement of Multi-Screen Audio-Visual Information Dissemination Effects in the Era of Big Data  4 Research Design and Methodology for Measuring the Dissemination Effects of Multi-Screen Audio-Visual Information  5 Construction and Optimization of the Multi-Screen Audio-Visual Information Dissemination Effect Assessment Model  6 Analysis of the Communication Effects of Audio-Visual Products and Media Dependency Relationships  7 Applications and Implications of Audio-Visual Information Dissemination Effect Assessment  8 System Design and Implementation of the Audio-Visual Information Dissemination Effect Assessment System

Über Autor(innen)

Zhou Yong is a researcher at the Research Center of Journalism and Social Development, Renmin University of China, and the Dean, Professor, and Doctoral Supervisor at the School of Journalism, Renmin University of China. He also serves as the Director of the Audiovisual Communication Research Center. His primary research areas include journalism theory, new media, and audio-visual communication.

Zhao Xuan, Ph.D. from the School of Journalism and Communication at Renmin University of China, specializes in audiovisual communication, data mining, and industry studies.