Wild West 2.0: How to Protect and Restore Your Online Reputation on the Untamed Social Frontier

Erscheinungsjahr 2010
ISBN: 978-0-8144-1509-2
Verlag: McGraw-Hill Education

Buch, Englisch, 272 Seiten, Format (B × H): 162 mm x 236 mm, Gewicht: 520 g

The Internet is like the Old West a frontier rich with opportunity and hope, but also a rough-and-tumble land of questionable characters, dubious legal jurisdictions, and hidden dangers. And just like the Old West, if you want to stake out your territory, you have to get there first and fend for yourself.On the web, that means defending your good name and reputation before the attacks start. Because, despite the excellent product or service you provide, all it takes is one unhappy customer, jealous acquaintance, or unsavory compe ti tor to start the rumors flying. Before you know it, search engines are regenerating that negative publicity every time someone researches you or your business.In the age of Wild West 2.0, everyone has an online reputation. Who do you want to create yours?

Autoren/Hrsg.

Fertik, Michael

Thompson, David

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations

Inhaltsverzeichnis

Contents C H A P T E R 1: Welcome to the New Digital Frontier 1 C H A P T E R 2: Your Online Reputation Is Your Reputation 16 C H A P T E R 3: The Internet Is the New Wild West 30 C H A P T E R 4: The Forces Driving Online Reputation 44 C H A P T E R 5: Anonymous Cowards 61 C H A P T E R 6: Google Gone Wild: The Digital Threat to Reputation 82 C H A P T E R 7: Why People Attack Each Other Online 100 C H A P T E R 8: Types of Internet Attacks 123 C H A P T E R 9: How to Measure Damage to Your Internet Reputation Damage 150 C H A P T E R 1 0: Your Reputation Road Map and Online Reputation Audit 162 C H A P T E R 1 1: Getting Proactive: The Best Defense Is a Good Offense 188 C H A P T E R 1 2: Recovering from Online Smears: Restoring Your Reputation After the Damage Has Been Done 207 C H A P T E R 1 3: Protect Your Small Business and Your Professional Reputation 234 C H A P T E R 1 4: Conclusion: Embrace the Internet 249 Glossary 251 Index 255

Über Autor(innen)

Michael Fertik is the founder and CEO of ReputationDefender, the world’s first comprehensive online reputation management and privacy company with customers in over 40 countries. A graduate of Harvard Law School, Michael serves on the advisory board of The Internet Keep Safe Coalition. He has appeared on Dr. Phil, The Today Show, Good Morning America, The CBS Early Show, 20/20, and Fox Business, and been featured in publications including The New York Times, USA Today, Forbes, Business Week, Investor’s Business Daily, and The Wall Street Journal.David Thompson is General Counsel and Chief Privacy Officer of ReputationDefender.