Social Media Risk and Governance

Managing Enterprise Risk
1. Auflage 2015
ISBN: 978-0-7494-7457-7
Verlag: Kogan Page

Buch, Englisch, 232 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 360 g

Few topics are as pressing to policy makers, business leaders and the risk management community as the secure and compliant management of social media. Social Media Risk and Governance is a practical guide to the components and considerations which make up a good social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization.

Written by social media risk and governance expert Phil Mennie, Social Media Risk and Governance addresses the concepts which professionals in information security, marketing, compliance and risk management need to take into account in their daily practice, guiding us through policy evaluation, planning on social media, information security and fraud risks, how to respond to a crisis or to archive data and more. Featuring examples from companies such as BP, MasterCard, Netflix, PwC, Silk Road, UBS and Yelp, the book is designed to promote cross-functional working between professional users of social media, acknowledging the impact of these technologies across the business and the interaction of the various stakeholders when planning new activities to effectively harness the power of social media safely and successfully for their organization.

Autoren/Hrsg.

Mennie, Phil

Fachgebiete

• Sozialwissenschaften Medien- und Kommunikationswissenschaften Kommunikationswissenschaften Kommunikationsmanagement, Public Relations
• Wirtschaftswissenschaften Betriebswirtschaft Management Risikomanagement
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Public Relations

Inhaltsverzeichnis

Chapter - 01: Introduction to social media; Chapter - 02: Risk; Chapter - 03: Strategy; Chapter - 04: Data privacy and control; Chapter - 05: Governance; Chapter - 06: Policy, training and awareness; Chapter - 07: Crisis management; Chapter - 08: Cyber security; Chapter - 09: Regulation; Chapter - 10: The future and its opportunities

Über Autor(innen)

Mennie, Phil
Phil Mennie is PwC's Global Social Media Risk and Governance leader, helping his clients harness the power of social media through good governance and risk management. His expertise stems from experience using web technology to better manage financial and operational data.

Phil Mennie has led engagements across a broad range of industries, including banking and finance, where he led the development of a secure web-based payment system and a large scale customer-facing web application to capture trade data. Phil speaks at a range of social media and technology conferences in the UK and Europe.

Phil Mennie is PwC's global social media risk and governance leader, helping clients harness the power of social media. His expertise stems from experience using web technology to better manage financial and operational data. He has led engagements across a broad range of industries, including banking and finance, where he steered the development of a secure web-based payment system and a large scale customer-facing web application to capture trade data. Phil speaks at a range of social media and data conferences across the UK and Europe.