Buch, Englisch, 144 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 213 g
Buch, Englisch, 144 Seiten, Format (B × H): 156 mm x 234 mm, Gewicht: 213 g
Reihe: Routledge Library Editions: Advertising
ISBN: 978-1-138-97784-6
Verlag: CRC Press
First published in 1953.
Autoren/Hrsg.
Fachgebiete
Weitere Infos & Material
Introduction. Foreword. Part 1. 1. Poster Sites and Poster Contractors 2. The Outdoor Advertising Agency 3. Poster Design 4. Poster Printing Part 2. 5. Outdoor Advertising – The Medium 6. Using Outdoor Advertising 7. The Outdoor Agency in Action Part 3. 8. Measuring the Poster Audience 9. Further Development Part 4. 10. Social Aspects of Outdoor Advertising 11. The Town and Country Planning Act. References. Appendices. 1. The Population of Great Britain & Northern Ireland 2. Costs of Poster Campaigns 3. Transportation Advertising – Traffic and Poster Sizes 4. Transportation Advertising – Schedules and Costs 5. Standard Conditions of Trading 6. Sections 31 and 32 – The Town and Country Planning Act, 1947 7. Glossary.