Stansel The 10 Principles of Effective Social Media Marketing

Strategies to Guarantee Impact
1. Auflage 2025
ISBN: 978-1-3986-2145-9
Verlag: Kogan Page
Format: EPUB
Kopierschutz: Adobe DRM (»Systemvoraussetzungen)

E-Book, Englisch, 240 Seiten, Web PDF

Want to know the essentials for creating social media posts that always make an impact?

The 10 Principles of Effective Social Media Marketing is your clear, practical guide to mastering the fundamentals that work on any platform, in any trend cycle. Written by social media expert Jon-Stephen Stansel, it shows you how to build confidence, sharpen your skills, and create posts that connect with your audience every time.

Packed with real-world examples from brands like HBO, Xbox, and Beyond Meat, each chapter focuses on one principle you can apply right away-whether you're new to social media or stepping into your first leadership role. You will learn how to:

- Understand your tone of voice and use it consistently
- Create accessible, inclusive content that reaches more people
- Build and manage a social media team that works well together
- Respond with confidence during a social media crisis

With straightforward tips and timeless principles, The 10 Principles of Effective Social Media Marketing gives you the know-how to create posts that deliver results no matter what changes in the fast-moving social media world.

Themes include: social media essentials, tone of voice, accessibility, teamwork, crisis management

Autoren/Hrsg.

Stansel, Jon-Stephen

Fachgebiete

• Wirtschaftswissenschaften Volkswirtschaftslehre Volkswirtschaftslehre Allgemein Verhaltensökonomik
• Mathematik | Informatik EDV | Informatik Digital Lifestyle Internet, E-Mail, Social Media
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management Kundenbeziehungsmanagement, Kundenpflege
• Wirtschaftswissenschaften Betriebswirtschaft Bereichsspezifisches Management E-Commerce, E-Business, E-Marketing

Inhaltsverzeichnis

Chapter - 00: Introduction; Chapter - 01: Build a strong team - effective social media marketing is a team effort; Chapter - 02: Develop a consistent voice - effective social media marketing is consistent in voice; Chapter - 03: Managing a crisis - effective social media marketing is a beacon in a crisis; Chapter - 04: Be human, speak to humans - effective social media marketing is human-centered; Chapter - 05: Create accessible content - effective social media marketing is accessible; Chapter - 06: You need a budget - effective social media marketing is worth paying for; Chapter - 07: Be honest and ethical - effective social media marketing is honest; Chapter - 08: Timing is everything - effective social media marketing is timely; Chapter - 09: Focus on the audience - effective social media marketing is audience-focused; Chapter - 10: Deliver education or entertainment - effective social media marketing is educational or entertaining; Chapter - 11: Conclusion - the 11th principle;

Über Autor(innen)

Stansel, Jon-Stephen
Jon-Stephen Stansel is Founder of Saturn 9 Media a Social Media Management and Strategy Consultancy. Based in Bentonville, Arkansas, he has 10+ years' experience running social accounts for Texas State University, the Texas Department of Transportation as well as Amazon Prime animated series such as The Lord of The Rings: The Rings of Power and Avatar: The Way of Water. He has presented at conferences such as HighEdWeb, CASE and CUPRAP. He has delivered webinars for Hootsuite, Semrush and Slate Teams and has appeared on podcasts such as Agents of Change, Talking Tactics and PR360.

Jon-Stephen Stansel is Founder of Saturn 9 Media, a Social Media Management and Strategy Consultancy. Based in Bentonville, Arkansas, he has over 10 years' experience running social accounts for Texas State University, the Texas Department of Transportation as well as Amazon Prime animated series such as The Lord of The Rings: The Rings of Power and Avatar: The Way of Water. He has presented at conferences such as HighEdWeb, CASE and CUPRAP. He has delivered webinars for Hootsuite, Semrush and Slate Teams and has appeared on podcasts such as Agents of Change, Talking Tactics and PR360.